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Product Description
This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software
About the Author
David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.
This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software
About the Author
David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.
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Inside This Book
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First Sentence:
You must define approval processes and the exact limits of your authority in order to be a top-notch publicist. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
backgrounder sheets, photo tip sheet, related worksheets, publicity priorities, deadline times, publicity goals, news peg, photographic editor, much airplay, video news releases, other supporting materials, publicity project, user stories, use this worksheet, publicity program, use this checklist, photographic coverage Key Phrases - Capitalized Phrases (CAPs): (learn more)
Using Misconceptions, Creating the Video News Release Concept, Estimated Total Activity Unit, Product Photography, Contacting News Bureaus, Angle Checklist, Motivating Your Audience, Pitching Feature Stories, Priority El Get, Journalist Contact Preferences Checklist, Withstanding Public Scrutiny, Actual Source Cost Printing, Public Service Announcements Checklist, Selecting Newsworthy Facts Checklist, Getting Photographic Coverage, Other Name, Telephone Contact Strategy Worksheet Checklist, Telephoning Broadcast Journalists Checklist, Writing Letters, Date Executive's Name Organization, Defining Your Authority Checklist, Pitching Video News Releases Checklist, Preparing Backgrounder Sheets Checklist, Video Production Approvals Checklist New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
You must define approval processes and the exact limits of your authority in order to be a top-notch publicist. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
backgrounder sheets, photo tip sheet, related worksheets, publicity priorities, deadline times, publicity goals, news peg, photographic editor, much airplay, video news releases, other supporting materials, publicity project, user stories, use this worksheet, publicity program, use this checklist, photographic coverage Key Phrases - Capitalized Phrases (CAPs): (learn more)
Using Misconceptions, Creating the Video News Release Concept, Estimated Total Activity Unit, Product Photography, Contacting News Bureaus, Angle Checklist, Motivating Your Audience, Pitching Feature Stories, Priority El Get, Journalist Contact Preferences Checklist, Withstanding Public Scrutiny, Actual Source Cost Printing, Public Service Announcements Checklist, Selecting Newsworthy Facts Checklist, Getting Photographic Coverage, Other Name, Telephone Contact Strategy Worksheet Checklist, Telephoning Broadcast Journalists Checklist, Writing Letters, Date Executive's Name Organization, Defining Your Authority Checklist, Pitching Video News Releases Checklist, Preparing Backgrounder Sheets Checklist, Video Production Approvals Checklist New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
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books
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- How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore in Back Matter
- The Self-Promoting Musician (Music Business) by Peter Spellman on page 146
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