by David Ogilvy
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by David Ogilvy
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly |
by Laurence Minsky
|
A Technique for Producing Ideas (Advertising Age Classics Library) by James Young |
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Editorial Reviews
Review
How to Succeed In Advertising When All You Have Is Talent, by Minsky and Calvo, is a great collection of thoughtful interviews with some of the biggest names in the business. -- Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan
Caveat emptor! How to Succeed in Advertising When All you Have Is Talent won't make you creative. What it will do is give you insight into how to channel your own creative energy. Consequently, the book is very targeted and has much to offer. If you're in the business already and you're in a creative rut or professional downswing, reading how others worked through their problems will prove encouraging and might give you some new ideas. Since the backgrounds of those profiled vary from surfer to classically trained musician to school troublemaker to self-described 'mommy track,' the reader is likely to find at least one person with whom to identify. -- Agency Magazine
Each reader will find something in the lives of these thirteen accomplished writers and artists to spark their own strategy. Life was not easy for them, but they all took what come to them built their careers. A great book for the curious and motivated. -- Intern America
Fascinating interview book covering the careers of 13 ADs and CWs...How to Succeed is inexpensive for what it packs. (The) pearls of wisdom have the feel of real life, not just textbook homilies. Let the biographies of these top creatives serve as background material --context for advice that follows. As for the advice itself, from some of the most successful creatives in the business, grab it. -- Art Direction Magazine
If you're interested in advertising and clearly have talent, you'll probably pick up this book. Then you'll be hooked, trapped for hours as thirteen great ad people tell you about their experiences, ideas and creation of top campaigns. I once again became an eager and willing student. I also couldn't put down this fascinating book. -- Communication Arts
Product Description
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising.
How to Succeed In Advertising When All You Have Is Talent, by Minsky and Calvo, is a great collection of thoughtful interviews with some of the biggest names in the business. -- Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan
Caveat emptor! How to Succeed in Advertising When All you Have Is Talent won't make you creative. What it will do is give you insight into how to channel your own creative energy. Consequently, the book is very targeted and has much to offer. If you're in the business already and you're in a creative rut or professional downswing, reading how others worked through their problems will prove encouraging and might give you some new ideas. Since the backgrounds of those profiled vary from surfer to classically trained musician to school troublemaker to self-described 'mommy track,' the reader is likely to find at least one person with whom to identify. -- Agency Magazine
Each reader will find something in the lives of these thirteen accomplished writers and artists to spark their own strategy. Life was not easy for them, but they all took what come to them built their careers. A great book for the curious and motivated. -- Intern America
Fascinating interview book covering the careers of 13 ADs and CWs...How to Succeed is inexpensive for what it packs. (The) pearls of wisdom have the feel of real life, not just textbook homilies. Let the biographies of these top creatives serve as background material --context for advice that follows. As for the advice itself, from some of the most successful creatives in the business, grab it. -- Art Direction Magazine
If you're interested in advertising and clearly have talent, you'll probably pick up this book. Then you'll be hooked, trapped for hours as thirteen great ad people tell you about their experiences, ideas and creation of top campaigns. I once again became an eager and willing student. I also couldn't put down this fascinating book. -- Communication Arts
Product Description
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising.
In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios.
A deft and delightful exploration, this book will educate and inspire pros and novices alike to produce their best work and succeed in this challenging, but rewarding profession.
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