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Ama Complete Guide to Small Business Advertising

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Ama Complete Guide to Small Business Advertising (Hardcover)

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Product Description

A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials guarantees and direct mail.

Product Details

Hardcover: 220 pages
Publisher: NTC/Contemporary Publishing Company; 1st Ed. edition (October 1994)
Language: English
ISBN-10: 0844235946
ISBN-13: 978-0844235943
Product Dimensions: 9.5 x 7.5 x 0.9 inches
Shipping Weight: 1.7 pounds
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #961,108 in Books (See Bestsellers in Books)

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