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Careers in Accounting (Paperback)

by Gloria Gaylord (Author) "Accounting theory is shaped by its users and must be flexible to accommodate changing business requirements..." (more)
Key Phrases: accounting educator, accounting graduates, tax examiner, United States, Executive Director Tel, New York (more...)
4.0 out of 5 stars See all reviews (1 customer review)

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Careers in Accounting, 4th Ed. (Careers in Series) Careers in Accounting, 4th Ed. (Careers in Series) 4.0 out of 5 stars (2)
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Customers buy this book with Great Jobs for Accounting Majors, Second edition (Great Jobs For Series) by Jan Goldberg

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Product Description
Discusses the duties, qualifications, and salary ranges for the various jobs in the field of accounting and offers guidance on hunting for an accounting job.

Product Details

  • Paperback: 192 pages
  • Publisher: McGraw-Hill; 3 edition (October 11, 1997)
  • Language: English
  • ISBN-10: 0844245143
  • ISBN-13: 978-0844245140
  • Product Dimensions: 9.1 x 7.4 x 0.6 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #1,683,218 in Books (See Bestsellers in Books)

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1 of 23 people found the following review helpful:
4.0 out of 5 stars Understanding Marketing from theprimitive to today's complex, October 19, 2000
By L. Stevens (Fort Collins, CO) - See all my reviews
Careers in Marketing. Marketing is one of the oldest careers going back to primitive time. It has evolved and changed as our livelyhood has changed from hunter/gather to farming to industrial to todays complex markets. Challenges abound as marketers grapple with an economy in flux, changing tastes and values, emerging and disappearing brands and other factors. Another evolving factor is from few items with buyers close at hand to the beginning of this century when we produced more to sell than customers and emphasis changed. Today the emphasis is no longer selling planned and produced goods but rather identifying customer wants and planning products to satisfy wants. Marketing has changed into a complex and sophisticated field needing a large number of highly trained professional in specialized functions.
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