The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce) (Paperback)

by Brian Nattrass (Author), Mary Altomare (Author)

Editorial Reviews

Product Description
This book examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

About the Author
Brian Nattrass: lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare: academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.

Product Details

• Paperback: 240 pages
• Publisher: New Society Publishers; illustrated edition edition (January 1, 1999)
• Language: English
• ISBN-10: 0865713847
• ISBN-13: 978-0865713840
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #235,303 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

27 of 30 people found the following review helpful:

5.0 out of 5 stars An excellent applied reference on The Natural Step, July 10, 1999

By	Rowriver (Oregon) - See all my reviews

The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.

14 of 16 people found the following review helpful:

5.0 out of 5 stars The Natural Step in action - great practical case-studies!, June 26, 1999

By	Julian Crawford ([e-mail]) (Sydney, Australia) - See all my reviews

This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..

8 of 10 people found the following review helpful:

5.0 out of 5 stars Companies on the right road., August 17, 2001

By	Eric J. Miller "greenejm" (Boulder, Co) - See all my reviews (REAL NAME)

Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.