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The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)
 
 
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The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) [Hardcover]

Bob Willard (Author), John Elkington (Foreword)
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The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) + Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series) + Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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Product Description

In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives.

About the Author

In over 30 years at IBM, including 20 years in management, Bob Willard gained awards for marketing, technical support, facilitation, leadership development, culture change, and innovation, also helping to redesign IBM's worldwide executive and management development programs. Concern for the environment led to his full-time commitment to engaging companies proactively in sustainable development.

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