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The Sustainability Advantage
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Product Description
In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives.
About the Author
In over 30 years at IBM, including 20 years in management, Bob Willard gained awards for marketing, technical support, facilitation, leadership development, culture change, and innovation, also helping to redesign IBM's worldwide executive and management development programs. Concern for the environment led to his full-time commitment to engaging companies proactively in sustainable development.
In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives.
About the Author
In over 30 years at IBM, including 20 years in management, Bob Willard gained awards for marketing, technical support, facilitation, leadership development, culture change, and innovation, also helping to redesign IBM's worldwide executive and management development programs. Concern for the environment led to his full-time commitment to engaging companies proactively in sustainable development.
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Inside This Book
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Citations (learn more)
5
books
cite this book:
- The Market for Virtue: The Potential And Limits of Corporate Social Responsibility by David Vogel in Back Matter (1), Back Matter (2), and Back Matter (3)
- The Market For Virtue: The Potential And Limits Of Corporate Social Responsibility by David Vogel in Back Matter (1), Back Matter (2), and Back Matter (3)
- How Corporations Hurt Us All by Dan Butts in Back Matter
- Environmental Finance: A Guide to Environmental Risk Assessment and Financial Products by Sonia Labatt in Back Matter
- The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success -- and How You Can Too by Andrew W. Savitz in Back Matter
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