Genuine Value : The John Deere Journey (Hardcover)

by John J. Gerstner (Author)

Editorial Reviews

Review
"...I will open this book whenever I need inspiration to keep going in this fast-paced business world." -- Kim Dushinski, Colorado

"...it is awe-inspiring to realize that John Deere has been doing business since 1837." -- Dr. Michael Hammer, Author of Reengineering the Corporation: A Manifesto for Business Revolution

"In Genuine Value, you have the perfect coffee-table book." -- Ralph Reynolds, New Mexico

Product Description
Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations

Product Details

• Hardcover: 286 pages
• Publisher: John Deere Publishing; 1st edition (July 31, 2000)
• Language: English
• ISBN-10: 0866912762
• ISBN-13: 978-0866912761
• Product Dimensions: 11.3 x 11.1 x 1.1 inches
• Shipping Weight: 4 pounds
• Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #699,121 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #61 in

  Books > Business & Investing > Industries & Professions > Transportation

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars A photographically illustrated history and tribute, February 12, 2001

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Genuine Value: The John Deere Journey is a magnificent, 286-page, photographically illustrated history and tribute to one of America's most successful and enduring corporations. This is the story of the John Deere contributions to agricultural technology, documented with historical and vintage photos from a John Deere Model A tractor working a field during the Great Depression to today's John Deere high tech, computer-controlled manufacturing line. Of special note is a 42-page timeline describing significant financial and corporate events in the company's history decade-by-decade, and includes a pictorial review of the products of each era. There's even a section which includes the names of every living retiree and employee as of January 1, 2000. Genuine Value will be read and browsed through with enthusiasm by anyone who's life or whose parent's lives where touched by John Deere.

9 of 9 people found the following review helpful:

5.0 out of 5 stars 21st Century Inspiration, November 7, 2000

By	"jsgrissom" (Prague, OK USA) - See all my reviews

It's ironic that in this time of e-commerce, when companies skyrocket to success and, often times, failure in a matter of months - Deere & Company, one of the oldest companies in America, continues to thrive. Genuine Value takes the reader through the history of this fine company, beginning with fictional memoirs of John Deere, and ending with the names of employees and living retirees who have helped to make the company great. It is through this journey that one learns about the core values that have allowed the company to endure a variety of economic conditions, while continuing to adapt and grow. These steadfast values are the cornerstone which ensure continued success and longevity in an ever-changing world.

12 of 13 people found the following review helpful:

5.0 out of 5 stars John Deere-The story of the revolution!, November 20, 2000

By	David Albrecht (Waterford, PA USA) - See all my reviews

I've been a John Deere man for forty years and have often wondered what farming would have been like if John Deere had not revolutionized the farm machinery industry in 1960. Genuine Value tells the story of that revolution. It is full of great photographs of tractors and farming practices (old and new) like many tractor books, but it is more. It is also a unique look at and tribute to the people and business behind the product lines and factories. I love that it contains the names of all the people who have helped to produce these great products, both current employees and retirees.