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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Bound To Bring Enjoyment, December 4, 2003
I read all 143 double spaced, profusely illustrated pages of it. I had no idea of what I would be getting into other than ad art and Lionel. I decided to make it a read inasmuch as it promised fine artwork and how it related to Lionel's marketing.The book is not just breezy, casual reading. It is more than pretty pictures as well. It is a combination of analysis, interpretation and commentary on the more than 100 years of Lionel history through five owners. In this Roger Carp has succeeded. He has profiled the Lionel we know today as well as the company which existed through two World Wars and other skirmishes, one Great Depression, diversifications and contractions as well as other economic ups and downs. The evolution of Lionel has taken many twists and turns. The philosophy of each new owner. Controlling costs. Fluctuations of sales. The cycles of selling toys, then "accurately detailed replicas of the real thing", then reissues. The reader will find that this cycle has repeated itself again and again. Some of the illustrations will be familiar as they cover the period from 1906 through an ad from the July 2001 Classic Toy Trains. Actually this is fertile territory for a well-done art book on American model train advertising. Much of the ad art from early Lionel, Ives and others in catalogs and elsewhere is truly art. Maybe .... some day. It's bound to be a "must have". In The Art of Lionel Trains you won't find witty little anecdotes or factory stories or any yet unheard exposes. You will find the "big" names, CEO's and top level management. The names of some of the many artists and photographers who contributed their talents to Lionel's enduring success. And you will find more than 150 beautiful reproduced color illustrations The author succeeds very well in telling the story of Lionel as seen through its ads, publications and catalogs. This is another Lionel licensed product bound to bring enjoyment to the reader.
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