Buy this book with How Not to Start a Magazine by B. Ann Bell today!

Buy Together Today: $34.72

Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to STart Manage, and Profit from a Homebased Publishing Company (Culture Tools) by Thomas A. Williams  (11)  $16.47

Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard  (3)  $19.49

Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter Or Magazine) by Cheryl Woodard  (9)

Magazine Design That Works: Secrets for Successful Magazine Design (That Works Series) by Stacey King  (6)  $19.50

Magazine Editing: How to Develop and Manage a Successful Publication by John Morrish  (1)  $35.96

› Explore similar items : Books (47)

From Publishers Weekly
The one-time owner of Kirkus Reviews, James B. Kobak, imparts magazine-industry wisdom in How to Start a Magazine. Moving from the conceptual to the practical, Kobak approaches his lesson in five parts: trends and statistics about the business; steps in starting a new magazine (mission statements, business plans, pilot issues, testing through single-copy sales, etc.); the major operations involved in publishing a magazine (i.e., editorial, production, marketing, circulation); magazine as brand ("It earns the loyalty, friendship and confidence of its readers as it speaks to them one-on-one about a subject they are very interested in"; "It establishes a market-place between its readers and advertisers"; etc.); and industry facts and information sources. Discussing case studies and stats of publilcations from Martha Stewart Living to the Harvard Business Review in a friendly, down-to-earth style, Kobak renders the jargon, concepts and numbers accessible.

Copyright 2001 Cahners Business Information, Inc.

Product Description
Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.

See all Editorial Reviews