Ruthless Self-Promotion in the Music Industry (Paperback)

~ (Author)

Editorial Reviews

Product Description

If you want to be a success in today's music world, you'd better become a promotion fanatic. Here's all you need to learn about how to get new business. You'll discover the real strategies that let you leverage your success and status to keep bringing in more business. Prepare your mind for self-promotion and master the technical aspects. Create an image and learn to clarify what you are trying to say. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your efforts. Ruthless self-promotion is about making your music business stronger by building upon the success you've already achieved. By the author of the MixBooks favorite How to Make Money Scoring Soundtracks and Jingles.

About the Author

Jeffery P. Fisher provides audio, video, music, writing, training, and media production services. He also teaches audio and video production at the College of DuPage in Glen Ellyn, Illinois, and writes extensively about music, sound, and video for print and the Web. He is the author of eight books, including Instant Sound Forge, Moneymaking Music, Ruthless Self-Promotion in the Music Industry, and Profiting from Your Music and Sound Project Studio.

Product Details

• Paperback: 200 pages
• Publisher: Artistpro; 1 edition (June 1, 1999)
• Language: English
• ISBN-10: 0872887146
• ISBN-13: 978-0872887145
• Product Dimensions: 10.9 x 8.5 x 0.8 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #1,164,339 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful:

5.0 out of 5 stars Great writer! Good at motivating you to take action!, September 20, 2000

By	Stephen Sherrard "musictech" (Seattle, WA USA) - See all my reviews (REAL NAME)

This is the second book from Jeffrey Fisher that I have read. It is definitely on my list of Required Reading for music business success. The first book of his that I read was his book on jingles and soundtracks. There is some overlap between the two books, but this book is newer and the content is geared towards musicians and bands. There are many other books that give you the foundation about how the music business operates, but this book does a great job of covering the area that most independent bands/artists are lacking in the most, self-promotion! Plenty of great ideas to get you going with successfully promoting yourself in the music biz. Jeffrey writes in a very easy to read and friendly style that keeps you engrossed. Not only is he a great writer, but he gives his personal contact information in the book and encourages readers to contact him directly! How many authors do you know that would do that?

18 of 20 people found the following review helpful:

1.0 out of 5 stars Same Concepts Over and Over, January 9, 2002

By	David Jackson "Dave Jackson - Personal Podcas... (Akron, OH USA) - See all my reviews (REAL NAME)

You need a plan, and its going to take work. No Kidding? You need an image. REALLY? When you submit items, you may get turned down - NO?!?! This book is ok if it's your first on the subject, but if you have ANY kind of marketing knowledge, skip it. I came across one idea that I thought, HEY Never thought of that. I had to force myself to finish it. Not enough examples of a press release's or other items (but you have tp PLAN, AND SPELL CHECK - WOW!). He has a chapter on the internet, that again is for the beginner, and almost a beginners guide to html. How about where to promote on the Internet? One positive is the author availability. He publishes all sorts of ways to contact him. It was easily read (although I was frustrated by the end as it wasn't giving me what I wanted). He explains how you can take a press release, reword it, and re-release it. I got the feeling he did that with each chapter. (Sorry Jeff).

4 of 5 people found the following review helpful:

4.0 out of 5 stars overall, pretty good for a beginner, April 2, 2002

By A Customer

This book is pretty good. Maybe a little too expensive, but not bad. I think the section on the internet was lacking, but you can buy a cheap little guide like BUZZ YOUR MP3 (available here at Amazon) to cover the internet side of promoting music. The author could have come up with some more examples, but all in all, this is a good start for someone who is new to promoting!