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Petretti's Coca-Cola Collectibles Price Guide
 
 

Petretti's Coca-Cola Collectibles Price Guide (Hardcover)

~ Allan Petretti (Author)
Key Phrases: gold wood frame, refreshing new feeling, wall opener, Lillian Nordica, Niagara Litho, Asa Candler (more...)
3.9 out of 5 stars  See all reviews (15 customer reviews)

List Price: $47.95
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Frequently Bought Together

Petretti's Coca-Cola Collectibles Price Guide + B.J. Summer's Guide To Coca-Cola: Identifications, Current Values (B J Summer's Guide to Coca Cola Identification) + Warman's Coca-Cola Field Guide: Values and Identification (Warman's Field Guides)
Price For All Three: $66.10

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  • This item: Petretti's Coca-Cola Collectibles Price Guide by Allan Petretti

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  • B.J. Summer's Guide To Coca-Cola: Identifications, Current Values (B J Summer's Guide to Coca Cola Identification) by B. J. Summers

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  • Warman's Coca-Cola Field Guide: Values and Identification (Warman's Field Guides) by Allan Petretti

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Editorial Reviews

Product Description

Petretti’s Coca-Cola Collectibles Price Guide has been called the “bible” of Coca-Cola collectibles—and with good reason! This impressive 11th edition of the hobby’s standard reference depicts, describes, and values more Coca-Cola Company marketing, advertising, and promotional items than any other published source. The new volume covers items produced from the 1880s through the 1960s, and includes 96 full-color pages; photos and descriptions of previously undocumented items; up-to-date pricing information; and revised guidelines for collectors. Allan Petretti, long regarded as the foremost authority on the subject, has combined years of experience in the hobby with his proven expertise as a Coca-Cola collectibles dealer and auctioneer to provide the collecting community with the up-to-date information needed to keep pace with this popular and fast-growing hobby.

- Current market prices for every item depicted and described
- New color sections featuring trays, calendars, and other highly sought after items
- Includes additional, recently found rare pieces not shown in any other collector guide
- Contains an expanded and improved bottles section
- New chapters include Coca-Cola candy and Coke’s “Diamond Design” from the 1960s
- Offers new guidelines for grading and evaluating Coca-Cola items



About the Author

Allan Petretti is the leading expert on market trends and values of Coca-Cola collectibles. He’s been collecting, dealing and promoting this collecting arena since the early 1970s. He frequently conducts seminars around the nation, and is a noted appraiser whose expertise is called upon for special collector events at The World of Coca-Cola in Atlanta, GA. He’s also been quoted in the Wall Street Journal, New York Times, USA Today, The Robb Report, Ladies Home Journal, and the London Times. --This text refers to an alternate Hardcover edition.

Product Details

  • Hardcover: 688 pages
  • Publisher: Krause Publications; 11 edition (April 1, 2001)
  • Language: English
  • ISBN-10: 0873492412
  • ISBN-13: 978-0873492416
  • Product Dimensions: 11.2 x 8.8 x 1.6 inches
  • Shipping Weight: 3.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon.com Sales Rank: #278,884 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #6 in  Books > Home & Garden > Antiques & Collectibles > Advertising > Coca-Cola
    #60 in  Books > Entertainment > Pop Culture > Popular Culture
    #96 in  Books > Entertainment > Pop Culture > Americana

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Customer Reviews

15 Reviews
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Average Customer Review
3.9 out of 5 stars (15 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
20 of 23 people found the following review helpful:
2.0 out of 5 stars Great coverage - but shame-on Allan's pricing..., July 5, 2001
By A Customer
This book has excellent pictures and wide range of coverage - more than in any of the prior editions.

I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...

I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.

Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.

I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items. As the old-timers have seen, in the end - the winners are the manufacturers of the recent garbage made in CHINA as it becomes desireable since it's the only thing that's affordable. Vintage-item collectors die-out or begin to get frustrated since they can't find quality merchandise at affordable prices and move on to other hobbies, and there are no replacement collectors coming in.

At this stage, as an old-time collector, I shouldn't complain I guess. Because of Allan's books my items have appreciated substantially. But I still enjoy the hobby - yet I can hardly afford to stay with it. I'm fearful that the number of vintage-item collectors is wanning, and the interest in the hobby is really falling off. If that happens - we will soon find ourselves using Shelly and Helen's old 1970's four volume price guides to buy and sell.

Maybe that wouldn't be so bad afterall...

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13 of 14 people found the following review helpful:
2.0 out of 5 stars Fed Up With This One, Too, October 3, 2003
By Fussy "ran14813" (Portland, OR United States) - See all my reviews
Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:

1) The back index is as bad as they come. Totally incomplete.

2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.

3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.

4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything <heavy sigh>.

The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.

I much prefer Wilsons' guide over this one.

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7 of 7 people found the following review helpful:
3.0 out of 5 stars Great resource, but are the prices realistic?, November 17, 2003
By Robert K Webb (Phoenix, AZ United States) - See all my reviews
I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed. I haven't seen any other guides come close in the number of items shown.

I do question the pricing of these items, however. I don't see how everything can continually increase in price from one edition to another, especially when you consider internet sales activity (a very large part of Coca Cola memorabilia sales nowadays). As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. I just feel that the prices are a bit inflated. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country. I tend to take pricing in guidebooks with a grain of salt, especially, as in this case, when the author is also a major collector. Just a little too much potential for conflict of interest.

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Most Recent Customer Reviews

5.0 out of 5 stars Petretti's Coca-Cola Collectibles Price Guide
I bought this book as a gift for my son. He tells me this is an awesome guide with so much information. He said it merits a very high recommendation.
Published 2 months ago by Darster

5.0 out of 5 stars All types of collectibles are covered, making this a 'must have'
If it's one big, definitive collector's 'bible' you seek on Coca- Cola collecting, make it the 13th updated edition of the classic Petretti's Coca-Cola Collectibles Price Guide... Read more
Published 5 months ago by Midwest Book Review

5.0 out of 5 stars Petretti Tops His Last Coca Cola Collectibles Price Guide
Alan Petretti has done a one up on his last Coca Cola Collectibles Price Guide. Easier to find items, more color pictures and just an overall informative guide. Read more
Published 8 months ago by J. Thompson

5.0 out of 5 stars Petretti's Encyclopedia Sets the Standard
After six long years, Allan Petretti has come out with his 12th Ed. of what has become the "Bible of coca-Cola" and sets the gold standard by which all other Coke books are... Read more
Published 10 months ago by Larry Markowitz

5.0 out of 5 stars SUPER IMPROVEMENTS to The Coca-Cola Collectors Bible!
This is the fifth Petretti's Coca-Cola Collectibles Price Guide I have owned, and like a fine wine, it just gets better and better. Read more
Published 10 months ago by Cocaman

5.0 out of 5 stars 12th edition Coca Cola price guide, the best yet!
This newest 12th edition book is the cream of the crop. I have been collecting Soda Advertising for over 25 years. Read more
Published 10 months ago by Soda Collector

4.0 out of 5 stars Wish it had more of the collectibles, but is better than most
I like the fact that the book shows so many color pictures. That is great! Unfortunately, as, with many of these types of books, it doesn't list many of the collectible coca cola... Read more
Published on October 21, 2007 by sandyroz2

1.0 out of 5 stars Too Much HYPE !
A lot of pictures. Prices that reflect nothing on reality. Not one Cleveland Electric Neon Clock. Not one American Time Clock. I have 3 originals hanging in front of me. Read more
Published on June 27, 2003 by Robert Savage

2.0 out of 5 stars WHY NO BLOTTERS??
I'm very dissapointed in this book! After waiting 3 months beyond the original publish date, I find there are no blotter pages. Read more
Published on July 28, 2001 by Edward Prunier

5.0 out of 5 stars One Of The Most Comprehensive Volumes on Coke Collectibles !
This massive 648 page hardcover library volume is the 10th edition containing more than SIX THOUSAND sharp photos including 324 in super full color. Read more
Published on December 15, 2000 by Irvin Goodman

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