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Product Description
Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.
Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.
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Inside This Book
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At the end of the 1990s most American businesses accord the measurement of customer satisfaction a high priority. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
timely billing statements, total customerbase, entire customerbase, most customer satisfaction surveys, overall satisfaction question, satisfaction professional, crosstab table, satisfaction measurement program, customer satisfaction work, participating customer, mance attributes, customer satisfaction measurement, quadrant chart, invoice accuracy, overall satisfaction rating, coast customers, analytical plan, personal interviewer, customer satisfaction program, survey sponsor, people ranking, customer satisfaction data, customer satisfaction process, benefit segments, satisfaction projects Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, The Free Press, Marketing Metrics, American Marketing Association, Journal of Marketing Research, Prod Rel, Indiana University, Keith Hunt, Marketing Science, Ann Arbor, Sage Publications, Supp Avail, Bio Eng Trng, Burr Ridge, Identifying the Issues, Inv Accur, Prod Dur, Prod Feat, Prts Avail, Quality Press, Cons Comp, Easel List, Journal of Retailing, Baldrige Award New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
At the end of the 1990s most American businesses accord the measurement of customer satisfaction a high priority. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
timely billing statements, total customerbase, entire customerbase, most customer satisfaction surveys, overall satisfaction question, satisfaction professional, crosstab table, satisfaction measurement program, customer satisfaction work, participating customer, mance attributes, customer satisfaction measurement, quadrant chart, invoice accuracy, overall satisfaction rating, coast customers, analytical plan, personal interviewer, customer satisfaction program, survey sponsor, people ranking, customer satisfaction data, customer satisfaction process, benefit segments, satisfaction projects Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, The Free Press, Marketing Metrics, American Marketing Association, Journal of Marketing Research, Prod Rel, Indiana University, Keith Hunt, Marketing Science, Ann Arbor, Sage Publications, Supp Avail, Bio Eng Trng, Burr Ridge, Identifying the Issues, Inv Accur, Prod Dur, Prod Feat, Prts Avail, Quality Press, Cons Comp, Easel List, Journal of Retailing, Baldrige Award New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?
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53% buy the item featured on this page: Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs $36.75 |
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17% buy Customer Surveying: A Guidebook for Service Managers $44.95 |
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12% buy Measuring Customer Satisfaction and Loyalty, Third Edition: Survey Design, Use, and Statistical Analysis Methods$33.39 |
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10% buy Delivering and Measuring Customer Service: This Isn't Rocket Surgery! |
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