Amazon.com Review
Paul and Sarah Edwards have kept abreast of changing directions in small business through a series of eight bestselling books that began with their pioneering
Working from Home, first published in 1985. Now, teaming up with computer industry journalist Linda Rohrbough, they've set their sights on the Internet and how to profitably incorporate it into an entrepreneurial operation. The book delivers on exactly what the title offers,
Making Money in Cyberspace: The Inside Information You Need to Start or Take Your Own Business On-Line, and aims to flatten the learning curve for novice but interested small businesses. The nuts and bolts of working both within the medium (designing Web sites and providing associated services to others, for instance) and with it (selling various unrelated goods and services online) are thoroughly discussed from the small-business perspective, as are technical matters (such as choosing an entrepreneur-friendly ISP and setting up a credit-card account). Periodic profiles of those who successfully use cyberspace in their business--complete with relevant URLs--are also interesting and instructive.
--Howard Rothman
Product Description
There's no question that the Internet is an increasingly effective place to sell goods or services; yet small and home-based businesspeople are without consulting giants to navigate the frontier of cyberspace for them. With Making Money in Cyberspace, the authors of The Best Home Businesses for the 90s now offer a comprehensive guide that tells you all you need to know about starting and maintaining a successful on-line business from scratch--or taking your current business into cyberspace. This complete guide to cyber-business includes such features as: *the four types of goods that really sell on-line; *what you need to know to design and promote web sites; *selling services in cyberspace; *how to take your existing business on-line--and whether you should; *revealing "case studies" of successful cyber-entrepreneurs; *the biggest mistakes businesses make in cyberspace; and *the best ways to get paid on-line. Packed with stimulating step-by-step instructions, Making Money in Cyberspace is a vital resource for any small business-
person who is considering starting or taking a business on-line.