Strategic Alliances: An Entrepreneurial Approach to Globalization (Hardcover)

by Michael Y. Yoshino (Author), U. Srinivasa Rangan (Author) "The growing integration of the global marketplace over the past decade has been termed "globalization" of industries by some, although globalization of competition seems a..." (more)
Key Phrases: one alliance manager, rationalizing alliances, global network corporation, United States, General Motors, General Electric (more...)

Editorial Reviews

Product Description
Presents an entrepreneurial approach to globalization. First book to treat the new alliances comprehensively as instruments of longterm competitive advantage rather than as short-term defense maneuvers. DLC: Strategic alliances (Business)

About the Author
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Product Details

• Hardcover: 257 pages
• Publisher: Harvard Business School Press (April 1995)
• Language: English
• ISBN-10: 0875845843
• ISBN-13: 978-0875845845
• Product Dimensions: 9.3 x 6.3 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #905,749 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Please read this book if you're serious about joint ventures, April 22, 1998

By	[e-mail] (San Francisco) - See all my reviews

This is the best book I know of for understanding how to create and manage a successful strategic alliance.
There is so much redundant business literature out there on this subject that it is such a relief to finally have one good source.
The great thing about this book was that it forced me to think about how competitive strategy and analysis should be the driver of any well conceived strategic alliance.
I cannot think of another book that has so skillfully integrated these two highly related disciplines in such a practical way.

If anyone knows of anyother books or articles that these authors have written on this subject can you please let me know via email?

2 of 3 people found the following review helpful:

5.0 out of 5 stars Great insigh! The role of executives in alliance management, December 14, 2000

By	Hiroaki Nakagawa (Chiba-prefecture Japan) - See all my reviews

There are so many literatures about strategic alliance for practitioner and academics. But few book are really useful for us. My message is just BUY IT. This is nothing but Great! You know what? This research was completed in 1995 and 5year has passed ...then still shining and definitely the mile stone of strategic alliance and cooperative strategy field, I believe. They begin with defining the notion of new types of alliances form 90s and make it clear how drastically the competitive situation changed and what the source of competitive advantage is. That's the entrepreneurial role of top managemant and alliance manager. Competitive advantage of alliancing corporation doesn't come from poor analysis of resources, invisible assets or core competence. The point is relationship between partners. And the greatest point of this book is not only pointing out the importance of "relationship management" of alliance but also ...wow that's enough.. Just BUY IT!