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Amazon.com
Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading.

From Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.?Dennis Krieb, St. Charles Cty. Community Coll. Lib., St. Peters, Mo.
Copyright 1997 Reed Business Information, Inc.

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First Sentence:
The rise of virtual communities in on-line networks has set in motion an unprecedented shift in power from vendors of goods and services to the customers who buy them. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
virtual community organizers, virtual community initiatives, fractal breadth, target community members, virtual community business, topical communities, fractal depth, new subcommunities, transaction profiles, successful virtual community, coalition organizer, increasing returns businesses, overlay technologies, travel community, acquiring members, member usage, member acquisition, reverse markets, chat hosts, switching barriers, virtual communities, dynamic loops, traditional intermediaries, vendor profiles, published con