Amazon.com Review
From the advent of electronic communications, there's been talk about how the world has been shrinking. Frances Cairncross, senior editor for the
Economist, makes her case from an economical standpoint: The growing ease and speed of communication is creating a world where the miles have little to do with our ability to work or interact together. Cairncross predicts that it won't be long before people organize globally on the basis of language and three basic time shifts--one for the Americas, one for Europe, and one for East Asia and Australia. Much work that can be done on a computer can be done from anywhere. Workers can code software in one part of the world and pass it to a company hundreds of miles away that will assemble the code for marketing. And with workers able to earn a living from anywhere, countries may find themselves competing for citizens as people relocate for reasons ranging from lower taxes to nicer weather. Cairncross discusses about 30 major changes likely to result from these trends, including greater self-policing of businesses, an unavoidable loss of personal privacy, and a diminishing need for countries to want emigration.
From Library Journal
A noted journalist, author, and senior editor at the Economist, Cairncross gives a provocative explanation of how the world will change over the next 50 years. She sees the speed of communication as the most important economic force shaping the upcoming century and addresses the enormous changes sweeping through the process of communications. Cairncross predicts that distance, location, and company size will be overtaken by customization, brand awareness, niches, mobility, and loose-knittedness as major factors in business. A deluge of information will occur alongside a loss of privacy, business will operate in an inversion of home and office, and national authority will decline with reduced immigration and a rebirth of cities and a rebalance of political power. With less emphasis on taxation in a cultural community of world peace, markets will be near-frictionless and global yet with more local provision. Light on jargon, this perceptive, easy-to-read book is highly recommended for a broad audience.?Joseph W. Leonard, Miami Univ., Oxford, Ohio
Copyright 1997 Reed Business Information, Inc.
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