Rembrandts in the Attic: Unlocking the Hidden Value of Patents (Hardcover)

~ (Author), David Kline (Author) "This book is about intellectual property (IP), once considered the most boring subject in the world..." (more)
Key Phrases: infringement dangers, patent mapping, patent landscape, Open Source, Wall Street, Silicon Valley (more...)

Editorial Reviews

Amazon.com Review

If you think patents are just about protecting inventions such as the film projector, you're missing the big picture. Now that ideas can be protected--for example, Priceline.com's business model--patents can be wielded to intimidate competitors, uncover their strategies, capture market segments, and, for many companies, generate millions in licensing revenues. Whether patented ideas will ultimately help or hinder innovation is still under debate (see Owning the Future). In Rembrandts in the Attic, however, authors Kevin Rivette and David Kline get down to business, offering practical advice for competing in today's intellectual property arena.

Their advice ranges from the simple to the sublime. First, they suggest, take stock of the patents you already own. Many companies are sitting on unused patents that could be worth millions. For example, IBM licensed its unused patents in 1990, and saw its royalties jump from $30 million a year to more than $1 billion in 1999, providing over one-ninth of its yearly pretax profits. And if you can't find buyers for your unused patents, then look for companies that are infringing upon them--companies that might owe you a piece of their profits. Rivette and Kline offer "patent mining" techniques to spot such potential infringers that can also reveal where your competitors are headed and help you get there before they do. Overall, Rembrandts in the Attic is a crafty and practical guide for companies that may have untapped riches in storage. --Demian McLean

Review

"Rembrandts serves as a simple but useful primer for the CEO who knows that it's time to make patenting a significant part of the company's strategy, but isn't quite sure how or where to begin. The book nicely outlines how executives can start implementing an intellectual property strategy, how to grow it and what pitfalls to avoid.... The book regales in recounting numerous ongoing intellectual property battles. As a result, Rembrandts mercifully turns the generally dull topic of patenting into a fairly exciting read." -- Electronic Business, January 2000

"Along with the proliferation of new patents, it seems, comes a proliferation of new patents books. The one with perhaps the best shot at the business best-seller list is Rembrandts in the Attic.... The authors, Kevin G. Rivette and David Kline, emphasize the strategic importance of intellectual property by giving example upon example in which patents (or their lack) have been crucial to the fortunes of such companies as Texas Instruments and Kodak." -- The New York Times, October 25, 1999

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Product Details

• Hardcover: 221 pages
• Publisher: Harvard Business Press; 1 edition (November 15, 1999)
• Language: English
• ISBN-10: 0875848990
• ISBN-13: 978-0875848990
• Product Dimensions: 9.1 x 6.5 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #270,600 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

30 of 33 people found the following review helpful:

3.0 out of 5 stars Good stories but low on real information, March 1, 2000

By A Customer

The book is interesting in that it is full of anecdotal stories about why patents are important. The book is written by a patent attorney and a war correspondent. Based on the quality of the text, I assume the war correspondent completed the final review of the text. For example, the book summaries patent cases and then cites to magazine articles instead of giving a legal citation to the relevant case. Some of the statements seem factually suspect such as those predicting the content of pending patent applications (which are private until issued in the United States today.) The book has many good quotes from quality sources. However, the citations for the quotes nearly always refer to magazine articles or other publicly available documents rather than statements made to the authors. Did the authors create any new insights or simply collect existing ideas into a neat pile? If you are looking for a book to convince yourself or others that patents are an important part of business, buy this book. If you are looking for solid advice about what to do after deciding patents are important, this book will not be much help.

14 of 14 people found the following review helpful:

5.0 out of 5 stars Great read on a critical management issue, February 7, 2000

By A Customer

The authors did a great job researching and elucidating a critical management issue - IP strategy - that has been and can no longer be ignored. Even small businesses like mine can benefit from their clearly outlined strategy. And special kudos to the authors for writing a business book in a very engaging style without the usual corporate jargon.

11 of 12 people found the following review helpful:

4.0 out of 5 stars Right on the Money! Patents as a Major Competitive Weapon., February 2, 2000

By A Customer

What a timely book! Rembrandts in the Attic is filled with advice for anyone concerned with intellectual property management. Rembrandts shows how to leverage your own intellectual property for competitive advantage, how get a handle on your competitors' activities by mining available resources, and how to "patent map" your own business development strategy. I highly recommend it as a "must have" in order to thrive in today's idea economy.