Industrial Design (Paperback)

~ (Author) "The following is the edited version of many conversations between Mr. Loewy and Peter Mayer, the publisher, tape recorded, transcribed, and annotated from the text..." (more)
Key Phrases: interior appointments, industrial design, New York, Raymond Loewy, Palm Springs (more...)

Editorial Reviews

From Publishers Weekly

Industrial designer Loewy has, according to PW , " put his stamp on the contours of our modern environment." The Lucky Strike pack, the Shell and Exxon logos and the Greyhound bus are but a few of his contributions. This picture album is comprised of some 700 illustrations, sketches and photos.
Copyright 1989 Reed Business Information, Inc.

Product Description

If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design--the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.

Product Details

• Paperback: 256 pages
• Publisher: Overlook TP (September 5, 2000)
• Language: English
• ISBN-10: 0879512601
• ISBN-13: 978-0879512606
• Product Dimensions: 10.5 x 10.5 x 0.5 inches
• Shipping Weight: 2.7 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #547,753 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

5.0 out of 5 stars great history, April 4, 2000

By A Customer

This book offers a great history of Industrial Design through the eyes of modern Industrial Designer, Raymond Loewy. I really liked the pictures that take up over half of the book which really emphasize the role that design has played in modern life. Each set of pictures has a detailed description of the what Loewy's connection with it was and how he went about designing it.