How to Write a Good Advertisement (Paperback)

by Victor O. Schwab (Author)

Product Details

• Paperback
• Publisher: Wilshire Book Company (August 1985)
• Language: English
• ISBN-10: 0879803975
• ISBN-13: 978-0879803971
• Product Dimensions: 10.7 x 8.2 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #140,590 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

23 of 24 people found the following review helpful:

5.0 out of 5 stars Why You Must Read This Book!, June 4, 2004

By	Craig Garber "kingofcopy.com" (Tampa, Florida) - See all my reviews (REAL NAME)

Don't miss this diamond in the rough!

This is a very overlooked book which touches on a little bit of everything, from soup-to-nuts, about writing copy and placing ads.

I'm not sure why it isn't mentioned as much as the more well-known classics like the Ogilvy and Hopkins material is, because it should be.

Although the book was written in 1962, it reads like it was written earlier -- perhaps that's why it's often not cited by the greats.

Buy it today. You won't be sorry.

Even if you're already a professional, the book will serve you well to stir up some good ideas -- maybe even for that promotion you're working on right now!

18 of 18 people found the following review helpful:

5.0 out of 5 stars A great book for your advertising collection, March 21, 2005

By	Mr. Tim J. Stokes "Business Builder" (QLD Australia) - See all my reviews (REAL NAME)

This book, though it seems a little bit old in writing style, is very good value. It starts with a list of the 100 best headlines ever written and explains why they were so. This chapter alone is worth the price of the book!
This book goes into "why" not just "how" so you can learn how to do it yourself.
You'll find chapters on understanding the emotional triggers, using facts, using proof, getting people to take action and much more.
The examples are incredible, all the way through the whole book. Every point made comes with an example that proves the point.
Its not quite a Tested Advertising Book however as a book to put on your shelf that you'll open and read many times I recommend it.

18 of 18 people found the following review helpful:

5.0 out of 5 stars Nice book on the basics, February 8, 2004

By	G. Maxwell (Pennsylvania) - See all my reviews (REAL NAME)

From headlines to body copy, this little book does a wonderful job of explaining the basics of writing a good advertisement.

Written in 1964, the content is a bit dated in its references but the basics of good copywriting haven't changed. So this book is still relevant for all of us who want to write better ads and apply the techniques necessary to bring in a sale.

Highly recommended.