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Product Description
This lively account of the printed word draws together the histories of typography and printing into one robustly illustrated volume, and describes how dramatic changes in technology have affected type design. Historical paintings, engravings, and photographs give a visual context to the different eras of type design and print, and key typefaces from each historical era are discussed and compared to others of the era. The original use of each typeface is pictured alongside contemporary examples, providing a broad sense of the character of each face. Sidebars explain how to use individual typefaces, warn of pitfalls, and highlight the particular benefits of using the face. A superb and engaging introduction to the world of typography, the book is also a vital reference for anyone who works with type and knows that understanding the history of letterforms is key to using type creatively and effectively.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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punchcutting machine, swash capitals, typographic unit, serif forms, italic alphabet, increased tracking, good legibility, brown fox jumps, digital fonts, other foundries, new typography, broad pen, foundry type, specimen sheet, new typeface, specimen book, text face, type foundry, display face, typographic design, type designers, square capitals, roman typeface Key Phrases - Capitalized Phrases (CAPs): (learn more)
Franklin Gothic, Gill Sans, Times New Roman, New York, United States, Typeface Itself, William Morris, Monotype Corporation, Neue Helvetica, American Type Foundry, Edward Johnston, Hermann Zapf, William Caslon, Aldus Manutius, Claude Garamond, Eric Gill, John Baskerville, Morris Fuller Benton, New Wave, First World War, François Ambroise, Francesco Griffo, Kelmscott Press, Stanley Morison, Adobe Caslon New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
punchcutting machine, swash capitals, typographic unit, serif forms, italic alphabet, increased tracking, good legibility, brown fox jumps, digital fonts, other foundries, new typography, broad pen, foundry type, specimen sheet, new typeface, specimen book, text face, type foundry, display face, typographic design, type designers, square capitals, roman typeface Key Phrases - Capitalized Phrases (CAPs): (learn more)
Franklin Gothic, Gill Sans, Times New Roman, New York, United States, Typeface Itself, William Morris, Monotype Corporation, Neue Helvetica, American Type Foundry, Edward Johnston, Hermann Zapf, William Caslon, Aldus Manutius, Claude Garamond, Eric Gill, John Baskerville, Morris Fuller Benton, New Wave, First World War, François Ambroise, Francesco Griffo, Kelmscott Press, Stanley Morison, Adobe Caslon New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 32
books:
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- The New Typography (Weimar & Now: German Cultural Criticism) by Jan Tschichold on 4 pages
- The Time Machine by H G Wells on page 116, and page 117
- The Time Machine by H. G. Wells on page 116, and page 117
- The Time Machine (Penguin Classics) by H.G. Wells on page 116, and page 117
- The Marriage of Figaro (Le Nozze di Figaro): Vocal Score by Ruth and Thomas Martin on page 37, and page 49
See all 32 books this book cites
Books on Related Topics
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What Do Customers Ultimately Buy After Viewing This Item?
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81% buy the item featured on this page: From Gutenberg to OpenType: An Illustrated History of Type from the Earliest Letterforms to the Latest Digital Fonts $19.77 |
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6% buy Designing Type $21.12 |
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4% buy The Elements of Typographic Style $19.77 |
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4% buy Type: The Secret History of Letters $15.71 |
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