Within the greater horticultural community, Avent and his Plant Delights Nursery are known for taking a high-spirited approach to a business that offers a select inventory of plants appealing to sophisticated gardeners. Befitting Avent's effervescent personality and commercial acumen, he steers clear of penning a purely technical manual, and alternatively presents a thoughtful, realistic overview on how to go about building and managing an enterprise based upon cultivating, marketing, and selling live plants. Avent writes for those aiming high in terms of income, as well as individuals who value freedom over profits, as he explains options associated with different types of nurseries. From the importance of business plans, to essential skills, mission statements, structuring a business, and selecting a site, Avent spells out all the necessary practicalities he has learned from experience and sheds light on the stresses one can expect to encounter as he takes readers inside every aspect of the nursery business.
Alice JoyceCopyright © American Library Association. All rights reserved
Review
"If I were truly thinking about starting a nursery, this book would be an indespensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits ... it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success."
—Ronny Lopat,
American Gardener, May/June 2004 (
American Gardener )
"When I saw his book
"So You Want to Start a Nursery" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check."
—Ken Druse,
New York Times, September 11, 2003 (
The New York Times )
If I were truly thinking about starting a nursery, this book would be an indespensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits ... it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success. Ronny Lopat, American Gardener, May/June 2004 (
American Gardener )
This book far surpasses anything Ive seen presenting this subject. I think this sets a new standard for our industry. --
R. Wayne Mezitt, President of the American Nursery and Landscape AssociationWhen I saw his book "So You Want to Start a Nursery" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check. Ken Druse, New York Times, September 11, 2003 (
The New York Times )