Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke (Paperback)

~ (Author) "Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that..." (more)
Key Phrases: canned feature, magnet events, professional publicist, Los Angeles, Mid-Valley Youth Center, New York Times (more...)

Editorial Reviews

From Library Journal

Levine, the founder of a public relations firm and a leader in the field, offers a unique look at and guide to the often vague and mysterious process of public relations. In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy "true-life" examples of traditional and nontraditional public relations activities. Chapters include sections called "Tips and Traps," which list practical PR advice ranging from how to handle the press to speechmaking to giving successful parties and the effective use of photos--just to name a few. The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert's mind. Recommended for public and academic libraries.
- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Product Details

• Paperback: 256 pages
• Publisher: Collins (February 16, 1994)
• Language: English
• ISBN-10: 0887306640
• ISBN-13: 978-0887306648
• Product Dimensions: 7.9 x 5.3 x 0.7 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #460,005 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

32 of 36 people found the following review helpful:

5.0 out of 5 stars A User-Friendly Guide to Creating Your Own PR, June 27, 2000

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

I have had the good fortune of working with some of the top publicists in the country over the last 22 years, and wish that I could have read this book first. It would have made me much more effective in working with them, and also could have avoided a lot of their fees.

The advice is sound, based on my own experiences with a 37 city book tour in 1999. What it took me 37 cities to learn, you could glean from just reading this book. I envy you this opportunity.

Whatever your budget or appetite for public relations, the book will help you design and implement an effective program. It covers all of the basics, except for the Internet (which wasn't really a factor when this book was written). You will learn how to put out a press release, hold a press conference, do interviews, and create media events. Most of these things can be done relatively inexpensively, certainly at lower cost than with advertising.

I especially liked the high ethical standards that the book sets. It's easy to cut corners, but that is both wrong and eventually becomes ineffective.

May your 15 minutes of fame come soon as a result!

Seriously, public relations is a highly effective way to introduce potential customers to your products or services. It serves a good secondary purpose of helping you think through your message and who your audience is. This book does a good job of giving you questions to help you do both of these tasks. Follow this advice, and your business should be more successful within a year. Remember Mr. Levine's advice though, it's quality . . . not quantity . . . that counts.

11 of 12 people found the following review helpful:

5.0 out of 5 stars The book that changed my life...well, at least my career., December 3, 1997

By A Customer

I bought Levine's book to help me promote myself when I struck out on my own as a freelance copywriter. The book did more than help me promote myself--it gave me an outlook that reordered my relationship with my clients. And, oh yeah, helped me make stacks (small stacks, but stacks nonetheless) of money in the process.

Specifically, the book provides tips and formats that allow writers of average ability to present themselves as professionals. The book's conversational style and logical, progressive organization make it both an easy read and a quick reference tool. Also, the book gives advice and starting reference materials to help PR novices get off the ground on their contact databases.

Mostly, though, the book gave me an attitude--a concept of the way PR ought to be done. This has led to about 90% of my business being PR related. Thanks, Michael!

10 of 12 people found the following review helpful:

4.0 out of 5 stars Comfortable reading, May 1, 1999

By A Customer

Thiis book is written as if Michael Levine was sitting across the table from you sharing gems of wisdom from his many years of entertainment P/R experience. He takes the beginner under his wing in a comfortable way--not technical. A primer that , although it doesn't cover every aspect of PR, gives color to that which it does. As the author puts it, he endeavors to show you how to "think like a publicist."