Technotrends: How to Use Technology to Go Beyond Your Competition (Paperback)

by Daniel Burrus (Author)

Editorial Reviews

From Publishers Weekly
Burrus, technology futurist, and Gittines ( What Men Won't Tell You But Women Need to Know ) begin this intriguing book by rejecting the widespread notion that the U.S. has completely lost its competitive edge in the global marketplace. They argue that the time has come for America to once again play by its own rules, new rules that will take us beyond the competition. Employing a dramatic mode of inquiry, they describe the "techno-education" of seven fictional characters who play cards under Burrus's guidance. This framework enables the characters to identify and analyze a plethora of technical trends from "electronic data interchange" to "fuzzy logic"--software that can deal with conflicts and contradictory commands. The authors also offer stimulating perspectives on core technologies, management and marketing theories, education, training and changing American industries. The card-playing strategem, however, limits the authors' effectiveness in developing their major themes. 50,000 first printing; $75,000 ad/promo.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal
Burrus, an author and CEO of his own research and consulting firm, forecasts the technological innovations that may determine business competitiveness into the next century. The book's scenario is a fictional card game with seven players of varying occupations. Burrus's character leads them through a game whose changing rules and cards represent new technologies. While Burrus details a wide range of applications, his actual coverage of the core technologies is limited. Readers are left without practical guidance on how to access or fund any desired applications. Other books on this topic provide a more descriptive analysis. In addition, Burrus assumes that all problems, whether in education, global competitiveness, or war, can be solved simply with technology. Not an essential purchase.
- Kathy Shimpock-Vieweg, O'Connor Cavanagh Lib., Phoenix
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 400 pages
• Publisher: Collins; 1st pb ed edition (August 3, 1994)
• Language: English
• ISBN-10: 0887307000
• ISBN-13: 978-0887307003
• Product Dimensions: 7.8 x 5.3 x 1.1 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,006,941 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars review Technotrends : How to Use Technology to Go Beyond You, April 21, 2000

By	Gina Hinds (Marina, CA USA) - See all my reviews

I was a little concerned about the date of the book 1993, but I found this to be a very good business book, that makes a lot of great points. His ideas about going beyond your competition are great. I would recommend this book to anyone that wants to understand their future business success better.

3 of 5 people found the following review helpful:

5.0 out of 5 stars Great Book, February 20, 2006

By	Ken Wheatley (San Diego, CA) - See all my reviews (REAL NAME)

This review is from: Technotrends: How to Use Technology to Go Beyond Your Competition (Hardcover)

I enjoyed this book so much that I still have it on my bookshelf. It's interesting to review it years later and see how many of the "predictions" about technology development came true. I wish he would write another book.