Buy this book with EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life by Faith Popcorn today!

Buy Together Today: $31.80

The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life by Faith Popcorn  (10)

Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk by Faith Popcorn  (13)  $23.70

Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn  (37)

The 100 Best Trends, 2006: Emerging Developments You Can't Afford to Ignore (100 Best Trends) by George Ochoa

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market by Lisa Johnson  (7)  $15.64

› Explore similar items : Books (31)

Amazon.com
Heralded as "the Nostradamus of marketing" by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and personal trends that took off in the early 90's, from "cocooning" to "cashing out." Nobody has been more accurate in demonstrating how to profit from tracking the trends, and in Clicking, Popcorn describes how to CLICK into more recently identified trends to future-fit themselves professionally and personally. Clicking is an invaluable road map to the newest lifestyle trends. It's about possibilities, taking chances, and taking charge of the future -- now. --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
"Clicking," in the authors' lexicon, means finding one's niche in work, lifestyle or relationships. Marketing consultants Popcorn and Marigold, in their bestselling book The Popcorn Report, told companies how to capitalize on trends in consumer behavior and society. Here the emphasis is on how individuals can click by recognizing and adapting to such trends as Icon Toppling (widespread rejection of authority figures in business and government) and Anchoring, or grounding oneself by seeking spiritual roots in the past. Another new trend alleged here is FemaleThink, a shift from traditional male goal-oriented, hierarchical relations to more caring and sharing, family-oriented approaches. Peppered with success stories involving entrepreneurs, professionals, corporations and small businesses, this upbeat manual includes chapters on finding a new career and how parents can help kids get on the right path. Popcorn and Marigold (chairman and creative director, respectively, of BrainReserve) throw off ideas like sparks in all directions, and their suggestions for blending ethics, passion and profit will jolt those stuck in a rut. Illustrated. 150,000 first printing.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

First Sentence:
Click. The very word, the very sound-think of fin snapping- wakes people up, shakes people up. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
small indulgence, fantasy adventure Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Cashing Out, Pleasure Revenge, Small Indulgences, Being Alive, Vigilante Consumer, What's Clicking Next, Icon Toppling, San Francisco, Los Angeles, Save Our Society, The Popcorn Report, Calvin Klein, Social Security, World War, Alcoholics Anonymous, Down Aging, East Coast, Malden Mills, Ralph Nader, Range Rover, Time Warner New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!

Search Inside This Book: