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Editorial Reviews
From Library Journal
Direct selling is a fast-growing phenomenon providing an independent and flexible occupation. Bartlett here examines direct selling as a positive choice for full- or part-time employment nationally and internationally. He uses profiles of individuals and selected companies to exemplify the process of choosing a company, developing a business, and even becoming a successful leader. While Bartlett attempts to present the material objectively, his positions as chair of the Direct Selling Education Foundation and vice chair of Mary Kay Cosmetics may make this impossible. The result is an almost Pollyannaish approach to the topic. However, with the present level of economic uncertainty, direct selling provides a viable career choice. A few related titles have been published recently (e.g., Direct Selling , Haworth, 1993; Joyce M. Ross's Direct Sales , Pelican, 1991), but this book should be of interest to public libraries needing coverage in this area.
- Kathy Shrimpock-Vieweg, O'Conner-Cavanagh Lib., Phoenix, Ariz.
Copyright 1994 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Product Description
Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success. This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained. --This text refers to the Hardcover edition.
Direct selling is a fast-growing phenomenon providing an independent and flexible occupation. Bartlett here examines direct selling as a positive choice for full- or part-time employment nationally and internationally. He uses profiles of individuals and selected companies to exemplify the process of choosing a company, developing a business, and even becoming a successful leader. While Bartlett attempts to present the material objectively, his positions as chair of the Direct Selling Education Foundation and vice chair of Mary Kay Cosmetics may make this impossible. The result is an almost Pollyannaish approach to the topic. However, with the present level of economic uncertainty, direct selling provides a viable career choice. A few related titles have been published recently (e.g., Direct Selling , Haworth, 1993; Joyce M. Ross's Direct Sales , Pelican, 1991), but this book should be of interest to public libraries needing coverage in this area.
- Kathy Shrimpock-Vieweg, O'Conner-Cavanagh Lib., Phoenix, Ariz.
Copyright 1994 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Product Description
Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success. This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained. --This text refers to the Hardcover edition.
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