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Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry (Hardcover)

~ Susan Squires (Editor), Bryan Byrne (Editor)

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This item: Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry by Susan Squires

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Real World Research: A Resource for Social Scientists and Practitioner-Researchers (Regional surveys of the world) by Colin Robson

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This item: Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry by Susan Squires
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This item ships for FREE with Super Saver Shipping. Details
Real World Research: A Resource for Social Scientists and Practitioner-Researchers (Regional surveys of the world) by Colin Robson
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Editorial Reviews

Product Description

Reveals how research, design, and development firms are actively recruiting social scientists, as ethnographic research becomes more central to the creation of new products and services for U.S. and global markets.

About the Author

SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.

BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.

Product Details

Hardcover: 256 pages
Publisher: Bergin & Garvey (October 30, 2002)
Language: English
ISBN-10: 0897896823
ISBN-13: 978-0897896825
Product Dimensions: 9.3 x 6.3 x 1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,685,682 in Books (See Bestsellers in Books)

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5.0 out of 5 stars nice book, February 21, 2009

By	Qian Yang "CABBAGE" (AZ) - See all my reviews (REAL NAME)

This is required for my class and it is highly recommended by mu proffesor. I have not read it yet. but i bet it is a good book.

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