Most Helpful Customer Reviews
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32 of 33 people found the following review helpful:
5.0 out of 5 stars
a "must have" (2002 Edition), October 27, 2001
If you're an artist, illustrator, cartoonist, just starting out or a seasoned pro, this is one that belongs in your book collection on a yearly basis.
The 2002 edition starts out with an intro from the editor (thank you Mary Cox for this invaluable book) and a "Keynote Address" from speaker/consultant Ilise Benun on self-promotion.
The 2nd section continues with "Business & Marketing Seminars", tips and guides that are very informative. Lance J. Klass, president of Porterfield's Fine Art Licensing (one of the best in the field) writes "Ten Secrets to Success in Art Licensing", and anything Mr. Klass writes is worth reading, reading again, and memorizing !
The terrific Jim Hunt, cartoonist extraordinaire, writes "From the Front Lines...Practical Advice from Freelancers to Freelancers", and interviews 3 successful illustrators...I like the answers to Jim's question: "Besides having a really "cool boss", how has working for yourself changed your approach towards getting up and going to work each day ?".
Of these and the 8 other articles, there will be at least half that you'll find fit in to your line of work, and you're sure to learn, and be motivated by them.
3rd section: "The Markets". Listings on the many places you can market your work, and this needs to be updated yearly, as you'll find new entries, and very important, many new contact people on the listings from previous years (each listing is marked with an icon if it's new or has a change of address/contact person).
The listings run the gamut from greeting cards to record labels, and there are 4 "Insider Reports" included.
Many of the listings have web sites, which I always check, to see if the style represented is one I'd fit into.
4th section: Artist's reps, web sites, glossary and indexes.
It's a great book...it will help keep you in touch with what's out there, make you realize that there are a lot of opportunities to tap into, and if you're ever feeling "stuck", open it's pages, and send some post cards, slides, etc. to one or more of its market entries...it will get you moving, and you never know, you just might get a positive response.
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19 of 19 people found the following review helpful:
5.0 out of 5 stars
a great selling source and much more (2000 Edition), July 31, 2000
This is a must for any artist or illustrator who wants to get his work seen by a wider audience. The listings are great and have details such as who to contact and what their terms are. Also, many companies have a web site so you can see if your work would "Fit in" their catalog. What I most like about this book are the articles. "Do's and Don'ts of Art Licensing" is invaluable...read this before signing a contract.. please ! My favorite, however, are the "Success Stories". One of them, by Jim Hunt, a terrific cartoonist, tells how to use your e-mail & web site for maximum no-cost marketing. I tried it. It works. Thank you Jim ! You won't regret getting this book...it's a good investment.
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20 of 21 people found the following review helpful:
4.0 out of 5 stars
very helpful, October 6, 2000
By A Customer
I found this book to be an excellent help to those wanting to make a living with their art. It has lots of "how to" information , interviews and tips from sucessful artists. Being a visual artist myself, I would like to see more information under the gallery section. The information in this book gets outdated fast, so buy the latest edition.
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