Product Description
Now available in paper, this newly revised and expanded classic in book design argues for a non-dogmatic approach, one open to both traditional and modern, and symmetrical and asymmetrical, solutions. A survey of Jost Hochuli's own work as a book designer featuring pages from a career of over 30 years is shown, along with detailed comments by noted designer and critic Robin Kinross.
"Hochuli has achieved his standing without any fuss, programme or manifesto, by sheer talent and persistence. As a designer, his main concern is to work out individual solutions for individual books. This books is sure to help anyone who is seeking to develop a considered attitude towards the design and production of the book as a codex. The use of the individual's own understanding is at the core of Hochuli's practice and theory." Fernand Baudin,
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Card catalog description
This book has three parts. In the first two, basic principles in the theory and practice of book design are discussed. The third part then shows how the ideas of the first and second parts have been applied in particular examples. 'Book design as a school of thought' was originally delivered (in German) as a lecture and published as a pamphlet, in 1991. This is its first publication in English. 'Designing books' was published as a separate booklet by Agfa (Wilmington, Mass.) in 1989, in German. Translation into several other languages followed, including an English edition (1990): all long out of print. The version published here has been revised and considerably augmented with new illustrations. The third part, 'Books designed by Jost Hochuli', is completely new. Here Robin Kinross comments on 27 of Hochuli's works. Both authors are internationally known, Kinross more as critic and historian, Hochuli above all as a practitioner. In this book they offer a serious introduction to book design, free of ideological dogma. Short and concise, it contains a rich, painstakingly selected fund of illustrations.
--This text refers to an out of print or unavailable edition of this title.
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