Niche Marketing for Writers, Speakers, and Entrepreneurs: How to Make Yourself Indispensable, Slightly Immortal, and Lifelong Rich in 18 Months! (Paperback)

by Gordon Burgett (Author) "Can every reader of these pages make themselves indispensable, slightly immortal, and lifelong rich in 18 months?..." (more)
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Editorial Reviews

Review
"Gordon Burgett's three 'niche' writing books are a roadmap for how to use your ability to write to make money." -- Wally Bock's

"Niche Marketing peels back the mystery of how to share valuable information profitably with specialized markets. Extremely useful." -- Robert Tucker, author of Managing The Future

Bravo! Where were you 18 years ago? I had to learn the secrets of niche marketing the hard way. You take the reader by the hand and teach them how to be a big fish in the right pond for fun and profit." -- Dr. Terry Paulson, author of They Shoot Managers They?

Gordon Burgett's theory (it's not even a theory anymore, it's a proven fact) is that people will pay for valuable information. Those possessed of such information can sell it to the many or the few. In most cases, the latter is both easier and more profitable. He claims that following his advice will make readers "indispensable, slightly immortal, and lifelong rich" in 18 months. Sound crazy? It's not....the basic concept has worked for Burgett and thousands of others." -- Bookpeople's Bookpaper, New Titles

Too many authors write for themselves....and their books fail in the marketplace. Gordon reveals the secret to sales success: writing for an identifiable and locatable reader. Every author needs his valuable formula." -- Dan Poynter, author of The Self-Publishing Manual

Product Description
How to Make Yourself Indispensable, Slightly Immortal, and Lifelong Rich in 18 Months!

On the surface it looks simple: writers write something, speakers speak something, they fit it into a niche market, everybody's happy, and the doer gets rich! Alas, niche marketing is a process, not a panacea: it's a thought pattern carried to completion. A path that can lead to financial, emotional, intellectual, and spiritual fulfillment all at the same time.

Gordon Burgett's purpose in his book is to put you on that path in one easy step ready so you can become the creator of your own wealth and ruler of your own reign, wanted and sought while you help build a better world!

Some of the concept comes form two of his earlier books, Empire-Building By Writing And Speaking and Publishing To Niche Markets, where "core development," "topic-spoking," and TCE are first seen.

Unique to these pages is the definition and development of niche marketing itself and how it can be used to realize your life goals, as well as the detailed explanation of the 11 means that constitute the heart of this form of niche marketing.

Will the application of these words make you lifelong rich in 18 months? It could. But it will more likely get you centered, organized, and profitably in motion so that what is created in 18 months will be the base of a foundation of years, then decades, of healthy, happy earning and living.

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Product Details

• Paperback: 192 pages
• Publisher: Communication Unlimited; 1st edition (August 1, 1993)
• Language: English
• ISBN-10: 0910167222
• ISBN-13: 978-0910167222
• Product Dimensions: 8.9 x 6 x 0.6 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #576,402 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 9 people found the following review helpful:

5.0 out of 5 stars Some typos-but excellent information, February 7, 2001

By	Carma - See all my reviews

O.K. I've attended several seminars of Burgett's, so you could consider me a fan. I own several of his books--most of them baught from the back of the room--and this is my favorite one. His writing style, like his speaking style is to the point and personable. This book is a little rough around the edges--some typos, less flowing writing style--but the information (and I hope that is why you are considering this book) is sound, useful and inspiring. He followed this plan and it has worked very well for him.

4.0 out of 5 stars Good Information Sensibly Presented, May 26, 2008

By	Loren Woirhaye "Direct Response copywriting ... (Amherst, MA, USA) - See all my reviews

Gordon Burgett lays it out succinctly and with
healthy realism. This is a great example of a niche
marketed book. He walks the talk.

What this book describes, above all, is how to
shift your thinking and see the possibilities to
make more money from writing and speaking. A lot
of people who want to be self-employed as writers
or consultants fail because they don't market
themselves effectively.

This book will either excite you if you are open-minded
about selling your stuff based on the presence
of a market for what you know, or it will repulse
you with it's mathematics and analysis.

At the end of the day the artist-writer would prefer
not to know there is no market for his book. Niche
Marketing is for the pragmatist - the man or woman
who needs to make money from writing and speaking
and is willing to adjust to the demands of the
marketplace. This book shows you how.

1 of 6 people found the following review helpful:

5.0 out of 5 stars Practical advice, easy to read, right to the point, October 27, 2002

By	John C. Dunbar (Sugar Land, TX United States) - See all my reviews (REAL NAME)

I have Gordon Burgett's other Niche Marketing book and found both books very helpful. He packs lots of advice in his books and speaks from personal experience. I also have one of his audio tape series. I have enjoyed all of his products very much.

I highly recommend this book, as well as his other one on niche marketing.

John Dunbar
Sugar Land, TX