Product Description
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
About the Author
Deborah C. Sawyer is the president of the Information Plus companies, a group of firms providing research and consulting services to Fortune 500 corporations. She is the author of Getting It Right: Avoiding the High Cost of Wrong Decisions. She lives in New York City.
