Product Description
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
About the Author
Deborah C. Sawyer is the president of the Information Plus companies, a group of firms providing research and consulting services to Fortune 500 corporations. She is the author of Getting It Right: Avoiding the High Cost of Wrong Decisions. She lives in New York City.
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Citations
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5
books
cite this book:
- Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series) by Margaret Metcalf Carr in Back Matter
- Building & Running a Successful Research Business: A Guide for the Independent Information Professional by Mary Ellen Bates in Back Matter
- Business Statistics on the Web: Find Them Fast-At Little or No Cost by Paula Berinstein in Back Matter
- The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources by Robert Berkman in Back Matter
- The Web Library: Building a World Class Personal Library with Free Web Resources by Nicholas Tomaiuolo in Back Matter
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