Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series) (Paperback)

~ Margaret Metcalf Carr (Author), Reva Basch (Editor), Jan Herring founding director Motorola's intellige (Foreword) "I have an Operations Research and Industrial Engineering degree from Cornell University and an MBA in Finance from George Washington University..." (more)
Key Phrases: performing competitive intelligence, largest coup, free with registration, Wall Street, Society of Competitive Intelligence Professionals, Bret Breeding (more...)

Editorial Reviews

Product Description

Companies operating in today's roller-coaster economy have increasingly turned to competitive intelligence (CI) as an effective means of building and maintaining a business edge. Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets. These CI researchers are from such Fortune 100 firms as Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies. The tips, techniques, and models provided can be successfully applied to any business intelligence project, and the range of sources and strategies discussed will help any organization stay several steps ahead of the competition.

About the Author

Margaret Metcalf Carr is the owner of Carr Research Group, a custom research information services firm. She is the past president of the Association of Independent Information Professionals and an active member of the Society of Competitive Intelligence Professionals and the Special Libraries Association. She lives in Baltimore, Maryland.

Product Details

• Paperback: 336 pages
• Publisher: Information Today, Inc.; 1 edition (June 1, 2003)
• Language: English
• ISBN-10: 0910965641
• ISBN-13: 978-0910965644
• Product Dimensions: 9.2 x 6.4 x 0.7 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #90,962 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

4.0 out of 5 stars Thought provoking., October 29, 2004

By	Stuart Gardner "www.sdgardner.com" (Fair Lawn, NJ) - See all my reviews (VINE VOICE)

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This book makes the case for having a CI function within a company very well. It also outlines major CI approaches used and shows how CI is being used in different markets by a broad range of practitioners. The interviews are very enlightening, and many of the techniques can be used by other disciplines. My interest is using CI methods and processes to keep up to date with technology risks and opportunities. This book helps. The accounts of the interviews are great.

The one thing that was very irritating about this book: to say that "intelligence operations" are new to companies. CI may be a new discipline, but using intelligence methods in business is not new (J P Morgan and the other industrial magnates of his time would be turning in their graves! They used intelligence operations in the markets that would make the CIA blush). Within the US, industrial espionage probably has a longer history than military intelligence. The OSS, forerunner of the CIA was not formed until world war two. The secret service dates from the 1860's. During the civil war the Federal Government had to use Pinkerton's ......

This is a minor detraction from a great book that is very useful.