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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (Paperback)

by David Meerman Scott (Author)
4.5 out of 5 stars  (17 customer reviews)
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Editorial Reviews
Al & Laura Ries, bestselling authors, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, and The Origin of Brands
"A treasure chest of ideas for making your website more interesting and compelling."

Anne Holland, Publisher, MarketingSherpa
"This isn't theory or opinion—these are real-life marketing lessons."

See all Editorial Reviews
Product Details
  • Paperback: 280 pages
  • Publisher: Information Today, Inc. (October 28, 2005)
  • Language: English
  • ISBN-10: 0910965714
  • ISBN-13: 978-0910965712
  • Product Dimensions: 9 x 5.8 x 0.7 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  (17 customer reviews)
  • Amazon.com Sales Rank: #365,163 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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