The Robert Collier Letter Book (Paperback)

by Robert Collier (Author)

Editorial Reviews

Product Description
A book for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.

About the Author
The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher.

Product Details

• Paperback: 466 pages
• Publisher: Robert Collier Publications; 1st edition (January 1, 1989)
• Language: English
• ISBN-10: 0912576200
• ISBN-13: 978-0912576206
• Product Dimensions: 8.9 x 5.9 x 1.2 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #86,590 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

27 of 29 people found the following review helpful:

5.0 out of 5 stars A top shelf class finally back in print, October 18, 2003

By	Ken McCarthy (New York) - See all my reviews (REAL NAME)

This review is from: Robert Collier Letter Book (Hardcover)

I'm surprised this book hasn't been reviewed yet. Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.

32 of 37 people found the following review helpful:

5.0 out of 5 stars Amazing!! This is a true direct marketing classic, November 4, 2003

By	Yanik Silver "InternetLifestyle.com" (Potomac, MD United States) - See all my reviews (REAL NAME)

This review is from: Robert Collier Letter Book (Hardcover)

Robert Collier is one of the absolute greatest copywriters
of all time. This book is simply a tremendous bargain since
it hasn't been re-published in many years. I have 2 copies
of the original 5th edition on my bookshelf because I never
wanted to lose one. If you study Collier's work you can crank
out winning sales letters that bring in the cash anytime you
like.

I still personally use many of his sales letters ideas in
my own Internet business day in and day out.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Collier is as relevant to your marketing today, as he was to others decades ago., July 6, 2008

By	Bernie L. Malonson "B. Malonson" (Chandler, AZ) - See all my reviews

You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong.

Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.

Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".

* Gain your prospects attention.
* Use facts to distinguish yourself from your competition.
* Determine what makes you and your offering unique.
* Focus on the prospects needs and desires, not your desire to sell.

Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.

The Letter Book is a fantastic place to start.

Cheers!