Review
An invaluable business start-up tool, the book devotes itself exclusively to the service sector. --
Business Opportunities Journal Answers the question how owner/managers of small service companies can be positioned for continued growth . . . The text is an invaluable business start-up tool as well as a survival manual for existing firms. --
Joseph Mancuso's Entrepreneurial Manager's NewsletterBig Ideas for Small Service Business is jammed with useful, practical, helpful, and profitable ideas for any right-thinking entrepreneur. As a practicing guerrilla marketer, I recommend it with out a moment's hesitation. --
Jay Conrad Levinson, Entrepreneur, Author of Guerilla Marketing and Guerrilla Marketing AttackChances are good that you work for one of the 95 percent of American businesses that have fewer than 100 employees. If you do, you have everything to gain by reading this book. --
American Demographics' Marketing Tools AlertComprehensive book . . . helps small business owners gain a competitive edge. --
Los Angeles TimesComprehensive book. Helps small business owners gain a competitive edge. --
Los Angeles TimesDiscusses step-by-step implementation of all sorts of marketing techniques, from choosing a name to telemarketing to 'news releases with pizzaz not puff.' --
The Orange County RegisterFinally, a marketing book that addresses - and really understands - the unique issues that service providers face! Full of ingenious ideas for making a big impression with a little money. --
Executive Program: A Newbridge Book ClubSubstantial information. . . Many descriptive examples are included and almost every chapter presents an illustration or a list of cue words to inspire your own creativity. --
Executive FemaleThe authors are energetic, yet irreverent, and the attitude is refreshing. --
San Francisco Chronicle
Product Description
A complete guide to getting your business or professional practice publicized/advertised.
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