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Big Ideas for Small Service Businesses: How to Successfully Advertise, Publicize and Maximize Your Business or Professional Practice
 
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Big Ideas for Small Service Businesses: How to Successfully Advertise, Publicize and Maximize Your Business or Professional Practice (Paperback)

by Marilyn Heimberg Ross (Author)
3.8 out of 5 stars See all reviews (4 customer reviews)

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Frequently Bought Together

Customers buy this book with 101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey

Big Ideas for Small Service Businesses: How to Successfully Advertise, Publicize and Maximize Your Business or Professional Practice + 101 Ways to  Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success

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Editorial Reviews

Review
An invaluable business start-up tool, the book devotes itself exclusively to the service sector. -- Business Opportunities Journal

Answers the question how owner/managers of small service companies can be positioned for continued growth . . . The text is an invaluable business start-up tool as well as a survival manual for existing firms. -- Joseph Mancuso's Entrepreneurial Manager's Newsletter

Big Ideas for Small Service Business is jammed with useful, practical, helpful, and profitable ideas for any right-thinking entrepreneur. As a practicing guerrilla marketer, I recommend it with out a moment's hesitation. -- Jay Conrad Levinson, Entrepreneur, Author of Guerilla Marketing and Guerrilla Marketing Attack

Chances are good that you work for one of the 95 percent of American businesses that have fewer than 100 employees. If you do, you have everything to gain by reading this book. -- American Demographics' Marketing Tools Alert

Comprehensive book . . . helps small business owners gain a competitive edge. -- Los Angeles Times

Comprehensive book. Helps small business owners gain a competitive edge. -- Los Angeles Times

Discusses step-by-step implementation of all sorts of marketing techniques, from choosing a name to telemarketing to 'news releases with pizzaz not puff.' -- The Orange County Register

Finally, a marketing book that addresses - and really understands - the unique issues that service providers face! Full of ingenious ideas for making a big impression with a little money. -- Executive Program: A Newbridge Book Club

Substantial information. . . Many descriptive examples are included and almost every chapter presents an illustration or a list of cue words to inspire your own creativity. -- Executive Female

The authors are energetic, yet irreverent, and the attitude is refreshing. -- San Francisco Chronicle

Product Description
A complete guide to getting your business or professional practice publicized/advertised.

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Product Details

  • Paperback: 289 pages
  • Publisher: Communication Creativity; Revised edition (January 1994)
  • Language: English
  • ISBN-10: 0918880165
  • ISBN-13: 978-0918880161
  • Product Dimensions: 8.8 x 6.1 x 1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.com Sales Rank: #1,157,522 in Books (See Bestsellers in Books)


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Customer Reviews

4 Reviews
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Average Customer Review
3.8 out of 5 stars (4 customer reviews)
 
 
 
 
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8 of 9 people found the following review helpful:
5.0 out of 5 stars Practical, witty, down-to-earth advice that really works!, January 17, 1997
By A Customer
Big Ideas for Small Service Businesses takes you inside a small service business and gives you tons of information about how to get customers. The book brims with ideas about marketing, using our time wisely and making our small service businesses a great success. The book covers things like creating press releases, generating interest from potential customers and giving service that is unusual and memorable. This is the one and only guide a small service business will ever need. Great for professional service providers too (doctors, lawyers, accountants). Terrific
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Tom and Marilyn are the first couple of marketing, January 10, 2001
This book is a must. Easy to read and gives great tips. Go out and get it- you will learn a lot!

Rick Frishman- Pres of Planned TV Arts, co author of GUERRILLA MARKETING FOR WRITERS

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4 of 5 people found the following review helpful:
3.0 out of 5 stars Good Start But Superficial, December 19, 1999
By Rosendo Gonzalez (San Francisco) - See all my reviews
While this book has breadth, it lacks depth. I found myself wanting more in almost every section. After 12 years of owning a small business, few of the ideas were of sufficient detail to be of real use. For example, we rely on the Yellow Pages for 10-20% or our new customers. I would have liked to see an entire chapter on this topic, not two pages.
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3.0 out of 5 stars Provides the basics for beginners
This is a very good introduction for novices, but leaves out a very important factor. Whatever you are marketing, nothing replaces letting your audience know who you are, what... Read more
Published on June 29, 2000

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