Web Marketing Applied : Web Marketing Strategies for the New Millennium (Paperback)

~ (Author)

Editorial Reviews

Product Description

Teaches how to properly market your Website, stepby-step, to achieve maximum results in a short period of time, and how to master hundreds of Web marketing strategies, secrets, techniques, and powerful tips to dive traffic to your site and identify new marketing opportunities. Softcover.

Product Details

• Paperback: 312 pages
• Publisher: Advanstar Communications (January 2000)
• Language: English
• ISBN-10: 0929870522
• ISBN-13: 978-0929870526
• Product Dimensions: 9 x 7 x 0.8 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #2,179,070 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

5.0 out of 5 stars Amongst the best. Highly recommended., May 18, 2000

By	Cassie Reynolds (Florida) - See all my reviews

I don't know what book "A customer from USA" read, but it obviously wasn't Web Marketing Applied. I have some experience in internet marketing and found this book to be the best in my collection. Does the author express an importance at having a marketing plan? Yes. Not only that, but the author dedicates two chapters to creating a detailed internet marketing plan. This should be the foundation of any marketing effort. Period.

The organization of chapter 2 gets very high marks from me. Each 102 marketing tips contain detailed explanations and each one is rated on a scale of five stars then grouped into the type of marketing segment it belongs. This type of organization made it easy for me to spot ideas that would work best in my marketing.

I also really enjoyed the chapters on defensive and offensive techniques. My site is in a competitive field so I found these two chapters to be worth the price of the book alone.

I also agree with a previous reviewer about the responsiveness of the author. I had a question about one of his techniques and within four hours of emailing him, I had the answer to my question.

Even though I've read all the way through Web Marketing Applied, I find myself refering to it often. It's a book that serves well as a reference tool that I find myself using day after day.

If there was any disappointment that I had, it is that Joe's next book on Web profits, which is mentioned in Web Marketing Applied, isn't going to be done until early 2001. Of course that doesn't take away from my experience with this one and I highly recommend it to any serious webmaster or marketer.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Best Web Marketing book I have read, November 1, 2000

By	Matthew (Princeton, NJ USA) - See all my reviews

If you browse through a bookstore looking for a web marketing book, you encounter a few problems. First of all, many books are already hopelessly out of date in the fast-moving Internet world. Second, there are few books that give the "meat and potatoes" of web marketing. Joe Tracy's book solves both problems, being both up-to-date and extremely informative. Tracy's book is loaded with excellent marketing tips, rated on his experience of their effectiveness. Its virtually impossible for anyone to know EVERY method of web marketing he lists. And Tracy describes many, many techniques to market your website that cost little or nothing! I would highly recommend this book for anyone who has been given the task of promoting a website.

6 of 7 people found the following review helpful:

5.0 out of 5 stars It's about time!, February 9, 2000

By	Mike Isaac (United States) - See all my reviews

Now adays it's hard to find a book that doesn't waste paper dancing around the issues it is suppose to address. Web Marketing Applied throws you headfirst into "Web Marketing." What a novel idea. A whole lot of other authors could learn from this.

This book is as rich as chocolate moussee. There is just SOOO much information in this book that you get sensory overload halfway through chapter two. You will know what I mean once you dive into chapter two. This is without a doubt the bible of web marketing. I guarrantee that you will take this book to work each day and bring it home each night.

There a ideas brought up in this book that I am sure are going to be commonplace on the web in a matter of 6 months. I hate to give away any of Mr. Tracy's secrets but his idea about each site having a section which lists and talks about 10 other related/recommended sites, is just going to become the norm. No doubt about it.

By far the best purchase I have ever made. Even those of you who do not do marketing for a living should buy this badboy. It will give you great insite into the web and how all of the companies work together. The only thing that I regret is that I could only give this book 5 stars. That is all that Amazon.com allows. :-( sorry Mr. Tracy.