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151 Secrets of Insurance Direct Marketing Practices Revealed (Hardcover)

by Donald R. Jackson (Author) "Some years ago, I was attending a meeting conducted by the chief marketing officer of a moderate-sized insurance direct marketing company..." (more)
Key Phrases: United States, New York, Old American (more...)

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Product Details

Hardcover: 384 pages
Publisher: Nopoly Press; 1 edition (February 1989)
Language: English
ISBN-10: 0930950380
ISBN-13: 978-0930950385
Product Dimensions: 9.2 x 7.2 x 1.6 inches
Shipping Weight: 2 pounds
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #1,460,972 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
Some years ago, I was attending a meeting conducted by the chief marketing officer of a moderate-sized insurance direct marketing company. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Old American, Colonial Penn, Montgomery Ward, Continental American Life, Monty Hall, The Secrets of Endorsed Marketing, Betty White, Bob Stone, Final Expenses, Martin Baier, Washington State

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Concordance | Text Stats

Citations (learn more)

2 books cite this book:

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management by Olivia Parr Rud on page 290
2,239 Tested Secrets For Direct Marketing Success by Denny Hatch in Back Matter

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