Marketing Your Consulting or Professional Services (50-Minute Book) (Paperback)

by David Karlson (Author) "Professionals providing client services are one of the fastest growing segments of the economy..." (more)
Key Phrases: personal marketing tactics, impersonal tactics, promote your practice, Yellow Pages, Convention Displays, Convention Presentations (more...)

Editorial Reviews

Product Description
A tactical handbook for management consultants and other professionals who want to learn how to market their services successfully. You'll learn how to define your market, build a marketing plan, identify and promote unique strengths, and more.

Learning Objectives: To learn the five key areas for successful management. To find out how to fill your market niche. To build your image for client-driven sales. To develop your marketing plan with four proven steps.

Product Details

• Paperback: 108 pages
• Publisher: Crisp Publications (March 1, 1995)
• Language: English
• ISBN-10: 0931961408
• ISBN-13: 978-0931961403
• Product Dimensions: 9.8 x 7.8 x 0.3 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,125,606 in Books (See Bestsellers in Books)

• This item is part of The Crisp 50 Minute Series.

Customer Reviews

Most Helpful Customer Reviews

4 of 9 people found the following review helpful:

5.0 out of 5 stars Backstreet Markets, October 18, 2000

By A Customer

I've heard it said that advertising and marketing are great places to go if your parents can afford to send you there. Even so, David Karlson comes up with DIY market tactics. So MARKETING YOUR CONSULTING OR PROFESSIONAL SERVICES works well out your own back door along with Douglas A. Gray's START AND RUN A PROFITABLE CONSULTING BUSINESS, Jessica Keyes' HOW TO BE A SUCCESSFUL INTERNET CONSULTANT, Bob Nelson and Peter Economy's CONSULTING FOR DUMMIES, and Ron Tepper's BECOME A TOP CONSULTANT.

Just make sure your image, logo, name and services are clearly defined by your budget, clients, and six-month goal projections, with costs and income balanced monthly. Then, keep current clients happy with in-office questionnaires sensitive to expanding, narrowing or updating services. Finally, attract more clients with indirectly impersonal marketing, such as making media appearances and writing articles or books, and with directly personal contacts, such as exhibiting at trade shows, holding workshops, and setting up buddy or mentor systems and an informal board of directors.