Big Bucks: Selling Your Photography (Amherst Media's Photo-Imaging Series) (Paperback)

by Cliff Hollenbeck (Author) "A guy driving along a country road had a flat..." (more)
Key Phrases: photo buyers, photo fees, delivery memos, New York, Photo District News, Jay Maisel (more...)

Editorial Reviews

Review

"A long overdue and well-written ‘business’ guide that will profit any photographer."  —Photo-Seminars.com

"Provides practical advice on the financial and legal aspect of the photography business. . . . A highly informative guide."  —Shutterbug

--This text refers to the Paperback edition.

Product Description
This practical guide will help photographers begin, reorganize, or jump-start a photo business. Included is information on creating successful portfolios, taking photos that sell, and getting the right money for the right work. Other topics include thriving in an increasingly computerized profession, understanding legal concerns, and competing in the stock photography market. A list of professional resources and reproducible record-keeping forms make this a practical and invaluable manual for photographers. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 247 pages
• Publisher: Amherst Media; Revised edition (July 1995)
• Language: English
• ISBN-10: 0936262397
• ISBN-13: 978-0936262390
• Product Dimensions: 9.9 x 6.8 x 0.6 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.4 out of 5 stars See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #1,739,527 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

25 of 25 people found the following review helpful:

5.0 out of 5 stars BIG BUCKS AND HOW TO GET THEM, March 6, 2001

By	BILL HALLEY (OGDEN, UTAH USA) - See all my reviews

This review is from: Big Bucks Selling Your Photography (Paperback)

This book by Cliff Hollenbeck is a real "find " for anyone desiring to make money with a camera. Most of us who go into the photography business sort of slide into it without much of an idea how to go about it. Most of us, when we reach a point where people are willing to pay for our photos, have some pretty abysmal business practices and stagger from crisis to crisis until we learn all lessons the hard way. We arrive at that point just before the evil eye of bankruptcy fixes on us.

Hollenbeck's book covers all bases from writing a business plan to negotiating prices for use of photos. I suspect that anyone who follows his advice from day one "in the business," will achieve far more success than they would by just winging it. Fortunately, all the business advice is served up with a wit and brevity that make learning it an enjoyable exercise. Knowing that he has been exceptionally successful in his own professional life lends weight to his suggestions. Hollenbeck and his wife are one of the most successful teams working in the area of Travel and Editorial photography. Their book "Great Travel Photography" is a great companion volume.

Not to try covering the whole universe of making money with a camera, but there are two additional books I would recommend. Rohn Engh has a couple of books that would, with the Hollenbeck pair, form a great basic library for anyone interested in a photographic career. They are, "How to Sell and Resell Your Photos" and "Sell Photos.Com."

Thanks,

Bill Halley

17 of 17 people found the following review helpful:

5.0 out of 5 stars Realities of the Photographer's Profession !, January 9, 2001

By	Laurie C. Dove "photodove" (VA , USA) - See all my reviews (REAL NAME)

This review is from: Big Bucks Selling Your Photography (Paperback)

An absolute necessity for the serious photographer considering the prospect of photography as a financial reward in addition to creative expression. Within the pages of this book, I found an inspiration as well as a reality check. Past the "Glamour & Glitter" visions most associate with the title of "Photographer" lies the realization of the need for good sense business practices & procedures. Too be a success at any business one must learn what it takes to conduct that profession & do it well. That is just what this book will provide you. An arsenol of information from the basic requirements of technical knowlege to sales & marketing yourself & your images. Up-to-Date resources & techniques. This is one of the most practical books on the business of photography I have purchased & studied and recommend anyone interested in starting a career as a professional photographer should include this book within their reference library. Do yourself a favor, READ THIS BOOK IF YOU REALLY WANT TO SUCCEED! Mr. Hollenbeck...THANK YOU for OPENING MY EYES !

7 of 9 people found the following review helpful:

5.0 out of 5 stars Simple, but strong message..., December 7, 2000

By	Michael S Elliott (Seattle, WA.) - See all my reviews

I found "Big Bucks..." to be a practical and straight forward lesson in how to maximize your opportunities as a photographer. The key theme that I was left with was as a photographer, I am not taking pictures as much as selling pictures. This and the fact that basic business skills are what make or break a photographer is hammered into the reader. I loved Cliff's way of proving a point through a real life example or story.

All photographers should read this book!