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The American dream today seems to be a combination of owning your own house and your own business. Consultant Davis capitalizes on our yearnings (and, unfortunately, low savings) to promote starting up a business for less than $1,000. Though the directions and lesson plans outline the how-tos and provide exercises for readers to judge ideas as well as their own capabilities, Davis' real contribution lies in his lists of business concepts. All are first separated into five categories--service, sales, production, creative, promotional--with each prefaced by a definition of tasks, concerns, and hints. Ten rather lengthy exercises, along with "quick tips" for most of his 38 chapters, help readers assess the personal suitability of a particular "mini-biz." Barbara Jacobs
The American dream today seems to be a combination of owning your own house and your own business. Consultant Davis capitalizes on our yearnings (and, unfortunately, low savings) to promote starting up a business for less than $1,000. Though the directions and lesson plans outline the how-tos and provide exercises for readers to judge ideas as well as their own capabilities, Davis' real contribution lies in his lists of business concepts. All are first separated into five categories--service, sales, production, creative, promotional--with each prefaced by a definition of tasks, concerns, and hints. Ten rather lengthy exercises, along with "quick tips" for most of his 38 chapters, help readers assess the personal suitability of a particular "mini-biz." Barbara Jacobs
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