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The Mac is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh
 
 
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The Mac is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh (Paperback)

by Robin Williams (Author)
4.6 out of 5 stars See all reviews (22 customer reviews)


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Editorial Reviews

From School Library Journal

YA-- Using 19 short lessons, this concise, simple style manual directs a Macintosh user on how to produce professional quality manuscripts. Punctuation and grammar hints are coupled with instructions for manipulating the Mac to the writer's advantage. It is aimed at desktop publishers as well as novice writers seeking a polished look for term papers.

Copyright 1991 Cahners Business Information, Inc.



Product Description
One of the most popular Macintosh books ever published (over 300,000 now in print), The Mac is not a typewritercovers the top twenty things you need to know to make your documents look clean and professional: em dashes, curly quotes, spaces and indents, white space, etc. It's a primer that novices can pick up quickly, and that pros can keep going back to. Winner of the 1991 Benjamin Franklin Award, Computer Book Category.

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Product Details

  • Paperback: 72 pages
  • Publisher: Pearson Education (January 27, 1995)
  • Language: English
  • ISBN-10: 0938151312
  • ISBN-13: 978-0938151319
  • Product Dimensions: 9 x 7 x 0.2 inches
  • Shipping Weight: 5 ounces
  • Average Customer Review: 4.6 out of 5 stars See all reviews (22 customer reviews)
  • Amazon.com Sales Rank: #679,177 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #78 in  Books > Computers & Internet > Apple > Desktop Publishing

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Customer Reviews

22 Reviews
5 star:
 (14)
4 star:
 (7)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (22 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
15 of 15 people found the following review helpful:
5.0 out of 5 stars A Little Gem!, October 23, 2001
By Concerned Reader (Worthington, Ohio USA) - See all my reviews
I started using this book years ago for my own work, and I don't think mine is all that bad! I have been using it as a text (and even its companion volume "The PC is not a Typewriter") for about 9 years in various university-level courses.

I find that the material is highly relevant and well presented. I find it quite easy to discuss how to implement the ideas in our current software, and a quick spell in the computer lab with a real assignment gets the fundamentals into the students' minds. Very few of my students know beforehand the basic rules Williams sets out, and their work does improve as a result of this text. Roll on the revised edition in November, 2001!

Yes, Williams was one of the earliest writers to produce a quality, informative book on this subject for beginners. Yes, the information is available in other places, but this is one of the most compact and well-presented places to find it. Combing through MacWorld and Adobe magazines is not the simplest way of finding the information, and 'Looking Good in Print' is a rather massive alternative source. Yes, the details of individual software packages are dated, but the fundamental ideas are not, and what sort of a teacher would I be if I couldn't figure out how to apply the ideas to our current software.

Finally, at under ..., this is great value. Compare the less well-formatted, self-typeset, C programming standard text by Kernighan and Ritchie, with somewhat more pages and just two editions in 23 years, that is still ..., and see which might be better value. I use and love them both, but have few qualms about using Williams' book as a required text, compared to K&R.

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24 of 27 people found the following review helpful:
5.0 out of 5 stars She said it first, February 12, 2000
By "llanning@pacbell.net" (Glendale, CA USA) - See all my reviews
The reviewer identified as "sonpraises" says: "What is important for the non professional typist to know (use "smart" quotes, don't space twice after a period, italicize instead of underlining, create a long (em) dash by typing shift + option + -) are widely discussed in other places."

They are widely discussed because Robin Williams brought them to the world's attention with the first edition of this book.

Robin said elsewhere that the Macintosh brought about the greatest revolution in printing since Gutenberg. She was in the forefront of this printing revolution, giving people information once known and used primarily by printers, teaching graphic design and typography to the newly developed industry of desktop publishing.

Some day we won't need Robin's book, because people will have forgotten the conventions used on a typewriter to show emphasis and the limitations of a typewriter's keyboard and mono-spaced type, and their computers will automatically provide smart quotes and em dashes. Until then, The Mac Is Not a Typewriter (and its twin, The PC Is Not a Typewriter) needs to be read and shared.

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10 of 10 people found the following review helpful:
5.0 out of 5 stars All your documents will look better because of this book., August 12, 1999
By A Customer
The information in this particular book is indispensible to ANYONE who prepares documents for print, whether it is a newsletter, a poster, or a simple business letter. Even things as simple as pointing out how to create an em dash will make all your documents look better. Robin Williams has an excellent writing style that lends itself to repeated readings. She has written many books since, many of which elaborate on the points in this book, but this is still the one I recommend to people who want to know more about type. I gave this book to someone who was producing a school newsletter, and the publication went from ransom note to cohesive publication overnight! If I was teaching a "Word Processing 101" course, I'd use this as the textbook.
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Most Recent Customer Reviews

5.0 out of 5 stars I just got this for my kid's yearbook team.
I have had a copy of this book for about 10 years and it is a great resource for clear and concise layout guidelines. Read more
Published 17 months ago by Mike Gunn

4.0 out of 5 stars Type for dummies...
A real gem for type novices: brief and structured overview in a non-technical language, with plenty of examples to compare the difference in effect. Read more
Published 20 months ago by Isabelle Naessens

5.0 out of 5 stars Still Great.
I bought the first edition of this book when it came out, and I just bought this copy of the second edition because I wanted it. Read more
Published on March 21, 2007 by J. Colletti

4.0 out of 5 stars A quick and easy read for every writer who cares about looking professional.
I'm reminded of Shunk and White's "Elements of Style". Short, correct, and invaluable. That's what Robin William's book is for people who care about the look of their written word... Read more
Published on January 13, 2007 by W. Good

5.0 out of 5 stars short read, great information
For first time mac users, this book is a must! It has great pointers and tips to understand some things most people don't know. Read more
Published on November 15, 2006 by Mandy McQuade

5.0 out of 5 stars It's still here!
I am so glad this book is still around! I had forgotten what a great, useful, overview of basic typographic principles this "little gem" is. Read more
Published on March 25, 2006 by Mari Hulick

4.0 out of 5 stars Must Have Book
This is a must have easy to read book that Mac users should have in their library. It provides helpful tips on how to make your designs look professional and help out with the... Read more
Published on February 7, 2006 by Elena C.

5.0 out of 5 stars Key reference for any graphic designer; entry level or experienced.
This book covers important type setting principles that are key in creating professional looking typography. Do you capitalize a.m. or p.m.? Read more
Published on August 9, 2005 by J. MCGILL

5.0 out of 5 stars A Good Reference Book
I had to purchase this book for one of my graphic design courses this year. At first, I thought this book was a waste of money, until I read it, and it does give a lot of handy... Read more
Published on January 23, 2005 by gitboxnat

4.0 out of 5 stars Succinct reference for everyone.
Much has changed in the desktop publishing world in the eight years since the first edition of The Mac is Not a Typewriter but the basic rules for creating professional-level type... Read more
Published on September 6, 2003 by Brian Schilling

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