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10 of 12 people found the following review helpful:
5.0 out of 5 stars
10 Lessons I've Learned From Dr. Jeffrey Lant..., June 13, 2000
Top 10 Things I've Learned Observing Dr. Jeffrey Lant...Whenever I speak to Realtors and Mortgage brokers across the country, one of the things I am asked constantly, is "Why do you always recommend Jeffrey Lant's books?" I thought about it...and here are the top 10 things I've observed that can be applied to ANY business. 1. Singleness of Purpose: Jeffrey Lant stands for one thing...helping business owners worldwide improve their profits. Everything in his business is designed to get that message out. He's definitely found what he is meant to do and he's oriented his whole life around that single purpose. 2. Do Everything Possible To Build a Subscriber Base of E-mails: The very first priority of his business, in my observation, is collecting e-mail addresses from everyone that comes within his realm. An e-mail address is the very first step in the worldprofit machine. Once people have made contact by email...it's hard to resist the constant offers. 3. Daily E-zine with Offers-OFFERS-and MORE-OFFERS: Every morning - as predictable as the sunrise - at 7:42 am, my inbox rings with another email from Dr. Lant jam packed with offer after offer after offer. Some people think daily is too much, but I've never heard of anybody unsubscribing...and I've never met anybody who doesn't at least have one of Dr. Lants books. If you ask Dr. Lant -- he'll tell you, the orders never stop...they come in daily. How often would you like orders coming in? I think he knows that not everybody reads his e-zine every day, but the day they're ready to read, it's there for them. 4. Relentless Follow-Up With Even More Offers: The only purpose of the daily e-zine is to get people to respond with a clue about what they need. Once Dr. Lant has an idea of what they want to achieve...he is relentless in making offer after offer to help people get exactly what they want. 5. On AND Off-Line promotion: It's not enough to count on just online promotion...Jeffrey uses his quarterly Surefire Business Success Catalog, the quarterly Sucess Card Deck and other offline methods to point people toward his website where he can start the process of collecting those e-mail addresses. 6. Weekly Teleconference Event: The weekly making money on the internet teleconference calls serve a purpose of steering everyone to a fixed point of reference. It's a tool to bring people considering a purchase together to hear success stories from people just like them. Having a weekly call makes it easy to answer questions and leverage time by spending an hour with several people at once. 7. Constant New Product Development: The Worldprofit team doesn't rest with the products and services they already have. They are constantly developing NEW ways for business owners to grow their online business. This commitment to constant and never ending improvement keeps worldprofit dealers on the leading edge of online marketing. 8. Accessibilty: Dr. Lant is the most accessible marketing genius on the planet. If he's not at a Making Money on The Internet Conference...he's in Cambridge, at his desk, answering the phone on the first ring, ready to help business owners reach their goals. When they need him, he's there. 9. Countdown Marketing: One of the most valuable lessons I've learned observing Jeffrey, is the power of Countdown Marketing. Selling a constantly diminishing supply of benefits. "Only 3 days left for the early bird discount.." -- " Last 12 cards in the October card deck." I've been able to watch this at work, and model it my own business. Nothing works to motivate prospects as dramatically as the possibility of LOSING out on some benefit they want and need. 10. Something For Every Price Range: I was looking at Jeffrey's latest Surefire Business Success Catalog...and was impressed with the number and variety of product offerings...from countless FREE and $7 reports, $40 books, $100 book combinations, all the way up to $3700 domain packages. No matter how much money a prospect has, there is a way for them to get started improving their situation right away. Dean Jackson <mailto:Dean@DeanJackson.com>Dean@DeanJackson.com
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by Victor O. Schwab
