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142 of 149 people found the following review helpful:
5.0 out of 5 stars
Great Modern Critique of our Consumer Society, June 15, 2002
"Religion served the interests of the masters, expounding and embellishing what society could not deliver. Power as a separate realm has always been spectacular, but mass allegiance to frozen religious imagery was originally acknowledgment of loss, an imaginary compensation for a poverty of real social activity...the modern spectacle, by contrast, depicts what society can deliver..." And The Promised Land, as Debord sees it, is TOTAL CONSUMPTION. This is the edict and goal of contemporary consumer society. The fact that it has grown out of and usurped religious feeling makes the SPECTACLE a competitive product to formal religion. Certainly, Islam feels its power and threat. Certainly, the Middle East is reacting to it, through individual and state sponsored terrorism against the West. Debord is a difficult read, but ultimately worth it. His insights are penetrating, remarkable, and have proven to be more acute with the passing of time. Private and public over consumption has become a disease and the hallmark of an age that has debt financed prosperity for too long. For me, Debord's has number of chief insights that signify trouble ahead for our current economic system. One of them is the apparent and obvious falling use value for goods in abundance (many of them pseudo goods - things we don't really need). Having long fulfilled our need for food, clothing, and shelter, our current economic growth is contingent upon consistently manufacturing pseudo needs that must feed upon the boundless desires of persons in an unending pursuit of gratification through purchasing new products and services. The problem occurs when the next disillusionment, Debord tells us, takes place not with religion or politics but within the commodity itself. Product prestige evaporates into vulgarity soon after its purchase...at this point; the actual poverty of production stands revealed - but too late. By this time another product will demand attention...the continuous process of replacement means that fake gratification cannot help but be exposed as new models are released every year but yet remain all to similar. Why upgrade, we ask? For the sake of Dell, GM, Microsoft, Target, Home Depot and so on, we had certainly better. Herein lies the rub picked off by Debord: "By the time that the society has become contingent upon the economy, the economy has in point of fact become contingent on society...he economy begins to lose its power." A society/economy built upon an illusion of needs will certainly be a fragile on at best. Such a society/economy, whose growth rests upon expanding the market of pseudo commodities, has apparently developed a penchant for reporting pseudo revenue earnings (eg. Enron, World Comm, etc). This is all very predictable and very much Debordian. Debord is reminiscent of McLuhan, full of arcane wisdom and prolix, and a prophet of the current society nonetheless. He predicted our growing devotion to quantitative trivia that arise from a juxtaposition of roles and competing spectacles, and a never-ending succession of, what he calls, "paltry contests - from competitive sports to elections." All this, he says, fuels an abnormal need for representation, to compensate for the feeling of being at the margins of existence. This seems to be modern man, slavishly devoted to commodities, celebrities, politicians, sports teams and sports heroes, compensating for the loss felt by the dividing line being the self and the world that Debord calls THE SPECTACLE. Although it is not for lightweights or the nonchalant, I do highly recommend this book as a guide to understanding some of the psychological complexes at work in the new society/economy.
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