Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful (Paperback)

~ Cherie M Sohnen-Moe (Author) "As you work to make your career dreams a reality, Part I of Business Mastery explores how to set a strong foundation..." (more)
Key Phrases: navigate your way, marketing fundamentals, success strategies, Employment Fundamentals, Practice Management, Financial Management (more...)

Editorial Reviews

Review

Business Mastery is more than a book, it is an entire course that would benefit anyone planning/ running a business. -- Reflexology Digest, April, 1998

Business Mastery3 is well written, informative and lively. Whether starting, evaluating or enhancing a practice, it's an ideal office companion. -- Somatics, Summer, 2000

Following the steps and principles in Business Mastery3 gives readers insights and abilities to attain excellence and long-term careers. -- Massage Therapy Journal, Spring, 1999

Whatever the business, this book starts with your feet firmly planted in self-awareness and your dream drawn in detail. -- Massage Magazine, March/April, 1999

Review

The Lauterstein- Conway Massage School, David Lauterstein, Co-Director, -- "One of the reasons complementary health care is enjoying a renaissance today is Cherie Sohnen-Moe and her book, Business Mastery. This book is the only thorough business text written for the complementary health care professional. It is written with the courage and insight to focus on business as an integral aspect of health care. If you build your practice with the help of this book, you will succeed!." Author, Putting the Soul Back in the Body

, Michelle Anne Cox, phenomeNEWS -- "Business Mastery was so inspiring to me that I actually opened my own business after reading only 80 pages. If you've ever told yourself that you would like to open a business, but haven't because you didn't know how, make you dread into a reality and read this book!."

, Julie Register -- "Business Mastery is a book that will enable you to create and maintain a joyous career that you are passionate about, a career that embodies your personal values, and a career that is financially profitable." Your Guide to Spas

--This text refers to an alternate Paperback edition.

See all Editorial Reviews

Product Details

• Paperback: 448 pages
• Publisher: Lippincott Williams & Wilkins; 3rd edition (December 1, 1997)
• Language: English
• ISBN-10: 0962126543
• ISBN-13: 978-0962126543
• Product Dimensions: 10.8 x 8.2 x 1.1 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
• Amazon.com Sales Rank: #329,957 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #39 in

  Books > Professional & Technical > Medical > Administration & Medicine Economics > Health Care Administration

Customer Reviews

Most Helpful Customer Reviews

34 of 35 people found the following review helpful:

5.0 out of 5 stars An invaluable reference guide., July 4, 2000

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.

27 of 28 people found the following review helpful:

5.0 out of 5 stars Practical to own if you are clueless to business in bodywork, August 16, 2001

By	Joyce Azukas (Lindenhurst, NY United States) - See all my reviews

If you have never owned a business but wanted to and think that this is something that you are ready to do. Business Mastery is the perfect place to start. It contains all the information that you need to know to get started and become successful. Make sure you start from page one and read all the way through. There is so much information. I have been in business a long time and if I only knew then what I know now, I would have been happier sooner. This book is like a journey of knowledge laid out for you to grasp as you need the information in it. Right down to all the forms that you may need. It is my business bible. I have reffered to it time and time again. You won't be dissapointed.

21 of 21 people found the following review helpful:

4.0 out of 5 stars Worthwhile reading, November 21, 1999

By	Howard M Notgarnie (Florida) - See all my reviews

I was very pleased with this book. I would recommend to any health professional. It is very helpful to anyone trying to start or improve a business so that ideas can be put in an orderly manner conducive to building a career. It is also useful to someone in a career as an employee because it deals not only with owning a business but with managing a career and a life. This book sets up a matrix upon which personal and professional life can be integrated for the greatest fulfillment of its user. The book is full of ideas, and is especially good with instructions on developing a strategic operating plan. Before reading this book, the reader should have some experience as a decision maker for a business or have taken a few college courses in business.