The Book of Gossage (Paperback)

by Howard Luck Gossage (Author)

Editorial Reviews

Product Description
Thought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.

Product Details

• Paperback: 323 pages
• Publisher: Copy Workshop (March 23, 1995)
• Language: English
• ISBN-10: 0962141534
• ISBN-13: 978-0962141539
• Product Dimensions: 9.8 x 7.9 x 1.2 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #986,997 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Heartbreakingly good, August 17, 2001

By	Jeff J. Ong (Portland, OR USA) - See all my reviews (REAL NAME)

A collection of pieces ranging from brilliant little essays to recollections about Gossage. While much of the material overlaps and reprises itself, it's entirely worth reading. Will make you wish you could have been a maverick creative in the Iron Age of advertising.... and one of the few advertising books to elevate itself beyond its subject matter. It's a great resource for creating, period.

10 of 10 people found the following review helpful:

5.0 out of 5 stars An entertaining history of a really strange man and his time, June 21, 1999

By	Bill Huey (Atlanta, GA USA) - See all my reviews

Bruce Bendinger has done a real service to advertising by putting this book together. Not only does it give Gossage the attention he deserves, it gives us a capsule social history of a very interesting time. And it's full of little nuggets like this: In addition to introducing Marshall McLuhan to the world, Gossage bought him a decent pair of black socks so that Professor M could show up to a speaking engagement without looking like a rube. An interesting time to be in San Francisco and to be in advertising. If you care at all about advertising, you'll find this book fascinating.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Read this last..., August 23, 1998

By A Customer

Read every other book about advertising creative before you read this book, because "The Book of Gossage" will spoil all those other books for you. They just won't be as inspiring, or even as interesting.

Gossage was a fascinating man, with a fascinating life, who did incredible advertising.

Must read.