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Editorial Reviews
Midwest Book Review
Boost sales and raise funds with a printed, faxed or Web newsletter and the help of this manual, which surveys how to write and produce an effective newsletter. From finding writers and setting up mailing lists to reducing production expenses and avoiding copyright hassles, this packs in practical marketing-oriented advice which goes far beyond most general "how to write" competitors.
Book Description
This completely revised third edition helps businesses boost sales and raise funds with powerful, easy-to-create newsletters. Readers will learn how to quickly write, design and produce a printed, faxed, e-mailed or Web site newsletter that gets immediate attention and produces maximum results.
Boost sales and raise funds with a printed, faxed or Web newsletter and the help of this manual, which surveys how to write and produce an effective newsletter. From finding writers and setting up mailing lists to reducing production expenses and avoiding copyright hassles, this packs in practical marketing-oriented advice which goes far beyond most general "how to write" competitors.
Book Description
This completely revised third edition helps businesses boost sales and raise funds with powerful, easy-to-create newsletters. Readers will learn how to quickly write, design and produce a printed, faxed, e-mailed or Web site newsletter that gets immediate attention and produces maximum results.
Included for the first time is Floyd's popular "Quick & Easy Newsletter" software program on CD-ROM. Filling in the ready-made templates makes creating a newsletter from scratch easy.
New chapters include extensive information on e-mail newsletters plus sections tailored to retailers, professional service providers, associations, schools and non-profits.
See all Editorial Reviews
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Citations
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9
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- Restaurant Newsletters That Pay Off by Walter Mathews on page 147, page 153, and Back Matter
- 101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey on page 150
- The Lead Generation Handbook: How to Generate All the Sales You'll Ever Need -- Quickly, Easily, and Inexpensively by Robert W. Bly in Back Matter
- 101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey on page 150
- Niche Marketing for Writers, Speakers, and Entrepreneurs: How to Make Yourself Indispensable, Slightly Immortal, and Lifelong Rich in 18 Months! by Gordon Burgett in Back Matter
See all 9 books citing this book