The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities (Paperback)

~ (Author), Marcie Rosenzweig (Author), Eric Gibson (Author) "For our "farmer portrait," we have selected Cass Peterson and Ward Sinclair, who ran Flickerville Mountain Farm and Groundhog Ranch in Maryland from 1983 until..." (more)
Key Phrases: direct farm marketing, salad bar program, other marketing outlets, New York, Santa Monica, Santa Barbara (more...)

Editorial Reviews

From Booklist

The authors divide their book into three sections. Part 1 one covers selling at a farmers' market, offering advice on choosing crops and products, keeping records, staffing a booth, setting prices, setting up displays and merchandise, and using color and texture to enhance eye appeal. Part 2 gives information on starting a neighborhood market (the name's important, the authors say), attracting farmers, market demographics, advertising, publicity, tastings, and other special events. Location, timing, and day-to-day concerns also are discussed. Part 3 deals with such topics as social issues and Web sites. In five appendixes the authors discuss insurance, a market study, customer surveys, market profitability, and benefits. An extremely helpful public library handbook. George Cohen
Copyright © American Library Association. All rights reserved

Product Description

As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, a farmers' market renaissance is beginning throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide to marketing, being a resource for farmers or market gardeners selling their produce at farmers’ markets; for city planners or market managers in starting and building a market; and for community activists and city planners trying to foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. Appendices cover insurance, customer surveys, farmers’ market profitability, and benefits of farmers’ markets.

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Product Details

• Paperback: 272 pages
• Publisher: New World Publishing (October 1, 2005)
• Language: English
• ISBN-10: 0963281429
• ISBN-13: 978-0963281425
• Product Dimensions: 10 x 8 x 0.7 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #150,721 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

5.0 out of 5 stars What to do when you participate or start a farmers' market?, November 9, 2001

By	Anna M. Lucio "kyjabber" (Frankfort, Kentucky) - See all my reviews (REAL NAME)

The answer is read this book! You don't have to be a student of marketing or have a masters degree to become an excellent marketer of your farm products. "The New Farmers' Market" is a great way to get your ideas rolling for you as a farmers' market manager or even a vendor. Information is presented in a clear, almost common sense way. As a marketing specialist for a government agency, this is a great asset to my library of resources for my clients.

23 of 25 people found the following review helpful:

5.0 out of 5 stars What Reviewers Are Saying about The New Farmers Market, September 20, 2001

By	Eric L. Gibson (Auburn, CA USA) - See all my reviews (REAL NAME)

As the publisher/co-author of this book, I'm proud to have received the following reviews and testimonials:

"As one who spent 15 years working with farmers at Seattle's Pike Place Market, I was amazed at how much I could learn from this book. The book is laced with practical tips from growers and market managers from all around the country."
-Steven Evans, Farm Specialist, King County, Seattle, WA

"The definitive guide to farmers' markets is here! Whether you're part of a large, successful, urban farmers' market or you are a beginning farmer who wants to start a market in your small town... or you are somewhere in between... The New Farmers' Market is the one book you need. Put it all together and you've got a complete guide to farmers' markets, more in-depth and practical than any college course I know of, and highly readable."
-Editor Jean English, for "The Maine Organic Farmer & Gardener"

"I've recouped the cost of the book several times over already and it's only our second market!"
-Joan Vibert, Windwalker Farm, Ottawa, KS

"The New Farmers' Market is the most comprehensive, pertinent source of information out there on selling at farmers markets. The breadth of the topics, issues covered, real-life information for all-size farmers and markets, and in-depth presentation of material will be invaluable for the farmers' market industry."
-Randii MacNear, manager, Davis Farmers Market

"In The New Farmers Market, the steps for establishing a farmers' market and for successful vending are well documented. The book includes stories from vendors, managers and other experts from around the country who share their experiences on what is required to be successful. In reviewing the publication, I could find very little detail that was omitted... After 20+ years of experience working with farmers' markets, it is great to see a detailed summary of how markets really work."
-Reviewed by Monika Roth, Extension Educator, Ithaca, NY, (Book Review for "County Agent Review")

"Fantastic! I honestly can't think of anything you have not put in there and
it reads like a who's who of the farmers' market industry. It is the
definitive guide for Farmers' Markets."
- Brent Warner, Direct Marketing Specialist, Province of BC, Canada

"GREAT! Very practical AND inspiring!"
-Dianne Stefani-Ruff, Manager, Portland Farmers Market

15 of 16 people found the following review helpful:

5.0 out of 5 stars The best of all the market books I've read!, September 11, 2002

By A Customer

Amazon Verified Purchase

The cover is kind of "blah" but there's lots and lots of really god solid information inside. In fact, so far every question I've had has been addressed. A lot of the other books seem big on theory ("You must be organized!") but this book has the nuts and bolts. In fact, it's the only one that sits on my desk. The others are nicely preserved on my bookshelf.