Crackerjack Positioning : Niche Marketing Strategy for the Entrepreneur [Hardcover]

Don Reynolds (Author)

Editorial Reviews

Review

"...[includes] insights on...how to narrow your business's focus sufficiently to get maximum performance from your niche..." -- Entrepreneur Magazince, April, 1993

"Don Reynolds has written a fast-moving, entertaining and extremely useful book for succeeding in business today..." -- Michael LeBoeuf, PhD, author of How To Win Customers and Keep Them For Life

"While the concept of positioning is simple, very few people understand it and even fewer can explain it in the brilliant and concise way that Don Reynolds does." -- Al Ries, co-author of Positioning, the Battle For Your Mind

Product Description

Crackerjack Positioning, Niche Marketing Strategy for the Entrepreneur, shows you how to develop a unique market niche, and tells you how to capitalize on it. You'll see the effectiveness of a core marketing message that is in harmony with what your prospect already knows. You'll learn how to deliver your message in the same way. Crackerjack positions are simple which allows you to easily adapt to the changing marketplace. You'll see how others have done that and learn how you can be just as versatile.

Jay Conrad Levinson, author of the Guerrilla Marketing series, wrote the forward and says in part, "Rarely have I encountered a book that puts forth such valuable information in such a readable and engaging manner."

The University of Massachusettes and the University of Pennsylvania have used it as a marketing text book.

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Product Details

• Hardcover: 273 pages
• Publisher: Atwood Publications (January 1993)
• Language: English
• ISBN-10: 0963411047
• ISBN-13: 978-0963411044
• Product Dimensions: 8.1 x 5.5 x 1.1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Bestsellers Rank: #1,290,162 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

5.0 out of 5 stars This ought to be a marketing textbook but it is too much fun, June 10, 2004

By	"tjandkong" (FSM, AR USA) - See all my reviews

This review is from: Crackerjack Positioning : Niche Marketing Strategy for the Entrepreneur (Hardcover)

This is one of the greatest "back-to-basics" books I have ever read. I am not sure any review can do it justice. It affected me both in my professional life and my personal life. It speaks of the importance of maintaining a single and passionate focus. Don't let the date on this book put you off. The examples--and lovely stories--the author tells are just as valid today. Krispy Kreme makes a darn fine donut. They are not about to go into, say, the car-rental business to make it easier for out-of-town people to get to their stores.

It's not unlike NASCAR and other auto racing. You have a single goal. Go fast. Turn left.

If your team focusses on that goal, the endorsements and the money will come.

Now if you make Cheerios and have the line to make them, spray-painting them colors and calling them Froot-Loops makes a certain amount of sense. One never loses sight of the limitations on how far one should go.

The author is obviously a gent and a mensch and knows of what he speaks. It is worth checking out.

5.0 out of 5 stars An Excellent Resource for Any Serious Entrepreneur!, July 20, 2009

By	Sherice Jacob "Web Designer, Copywriter & Author" (Charleston, WV USA) - See all my reviews

This review is from: Crackerjack Positioning : Niche Marketing Strategy for the Entrepreneur (Hardcover)

This is the first book I ever bought on niche marketing and it is by far one of the best. Even though it's from 1993, the methods can still be used today with really good results if you apply what you've learned. All in all, a great reminder on how to stand out and market yourself as an expert in any subject.

Sherice Jacob, Author
Get Niche Quick!: The Definitive Guide To Marketing Your Business On The Internet