Agents Guide to Real Estate: Power Your Career to Financial Success & Personal Happiness (Paperback)

~ (Author) "Got some spare time?..." (more)
Key Phrases: dynamite marketing plan, keysafe system, incoming transferee (more...)

Editorial Reviews

Product Description

Real estate markets all over the country are undergoing major changes. Top producer David Rathgeber shares what he has learned the hard way. Get the practical and proven details on critical topics including...

- Should you quit while you're still ahead
- How to get the jump on buyer-brokerage
- Mistakes you make in every listing presentation
- How to eliminate the listing presentation altogether
- Insights into contract negotiation; tactics to strategy
- The most crucial issue facing real estate agents today
- Current and future challenges and opportunities
- How to make your business grow, effortlessly
- And much, much more.

This analytical third edition is filled with the incisive information available nowhere else on how to attract more business, and have fun doing it. --This text refers to an alternate Paperback edition.

About the Author

David Rathgeber is consistently among the top agents engaged in the sale and marketing of residential real estate. He periodically writes for REALTOR Magazine and has addressed Realtors at their annual convention. In addition to appearing on satellite TV coast-to-coast and his popular college courses, he frequently speaks to groups of Realtors, home buyers, and home sellers. A licensed broker in two States, his real estate comments and articles appear frequently in the press. He has appeared on the TV news, Business Exchange, and on the national award winning Home Guide Show. Mr. RathgeberÂ’s real estate books incorporate the wisdom of over 2 decades of real estate experience along with his diverse international business and technical background with both Mobil Oil Corporation and Owens-Corning Fiberglas. He holds a degree in Mechanical Engineering and a Master of Business Administration. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 136 pages
• Publisher: REALTY RESEARCH GROUP; 2 edition (February 1999)
• Language: English
• ISBN-10: 0963533770
• ISBN-13: 978-0963533777
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #3,672,204 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

25 of 27 people found the following review helpful:

5.0 out of 5 stars A must for wanna-be agents & new agents!, April 19, 2000

By	Elizabeth Mills (Illinois) - See all my reviews

A quick read that touches upon all aspects of the "guts" of working in real estate: good & bad. Will be a reality check for those expecting an "easy money" career in real estate and reassure the newcomers, like me, that we're not going nuts.

33 of 37 people found the following review helpful:

5.0 out of 5 stars So good, I wish I were the author..., September 6, 2000

By	Brad Osborne (Indianapolis, IN USA) - See all my reviews

Whether you want to improve your income, improve your business systems or just want to have a better rapport with your clients, you ought to place this book on a high priority list.

My name is Brad Osborne and I am an agent in Indianapolis with Century 21 Realty Group I. I am now finishing my 22nd year as a full time residential Realtor and I wanted to share that David Rathgeber's books and resources are some of the best I have ever seen. Frankly, I have done everything in a real estate company from manage offices through Director of Recruiting and Training. David's books are helping me have more fun now than I have ever had and my current professional role is salesperson/counselor for residential clients.

Now that training is not my full time responsibility, it is a pleasure to get an opportunity to train some new agents occasionally. "The Basics" from the book, "Agent's Guide to Real Estate" has set the tone for the most complete day of training in our class. To give you a quick back ground, our office has been the number one Century 21 office five out of the last six years. We have recently structured some joint venture operations with nine other Century 21 offices around the state and that is one of the reasons that I have been able to directly recommend your books to well over a hundred agents in our company and even to some of my favorite competitors.

David shares ideas on utilizing market data statistics to enhance your position as a knowledgeable information resource. I've obtained several listings where the clients were mentally committed to FSBO. As I shared points that David explains in his book, these folks listed with me without even any "trial fsbo period."

I hope you take the time to read this book, you'll be glad that you did.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Practical and Truthful Advice for the RE Professional, November 6, 2004

By	Robert J. Pizzimenti (Virginia) - See all my reviews (REAL NAME)

This review is from: Agent's Guide to Real Estate : Power Your Career to Financial Success & Personal Happiness (Paperback)

David Rathgeber's book offers a degree of practical and useful advice which is rare. The field is full of novice licensees, (one million added during 2004)with little or no clue as to how to serve their clients or how to save themselves the many frustrations of being a "newbie". It is entertaining, quirky, and a fun read as well. Anyone who reads this book and doesn't come away with a stockpile of useful information is either not serious about the business, or is a dedicated under-performer.