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Editorial Reviews
From Library Journal
This may be the age of "guerrilla marketing" in small business, but sometimes more mundane tools such as news releases are overlooked. Borden, a former journalist, explains why they can benefit small businesses and entrepreneurs and how they should be submitted to newspapers. Much of her research is based on her survey of 135 editors, which found the quality of news releases to be generally woeful. Writing in a homespun, clear-headed style, Borden offers guidelines on business ethics, marketing plans, and basic writing skills. Plus a couple of handy rules: localize your copy and don't confuse news releases with advertising. She and the surveyed editors also emphasize that if you don't occasionally advertise in a paper, your releases probably won't be published. For more information on this topic, readers should consult Jeanette Smith's The Publicity Kit (Wiley, 1991). Recommended for public libraries.
- Bruce Rosenstein, "USA Today" Lib., Arlington, Va.
Copyright 1994 Reed Business Information, Inc.
Marguerite Ellen, Editor & Publisher, Global Entrepreneurs Network News, Satellite Beach, FL
"Every entrepreneur knows newspaper publicity is life blood, but most have no clue how to get it, . . . Borden went straight to the source for this book . . ."
See all Editorial Reviews
This may be the age of "guerrilla marketing" in small business, but sometimes more mundane tools such as news releases are overlooked. Borden, a former journalist, explains why they can benefit small businesses and entrepreneurs and how they should be submitted to newspapers. Much of her research is based on her survey of 135 editors, which found the quality of news releases to be generally woeful. Writing in a homespun, clear-headed style, Borden offers guidelines on business ethics, marketing plans, and basic writing skills. Plus a couple of handy rules: localize your copy and don't confuse news releases with advertising. She and the surveyed editors also emphasize that if you don't occasionally advertise in a paper, your releases probably won't be published. For more information on this topic, readers should consult Jeanette Smith's The Publicity Kit (Wiley, 1991). Recommended for public libraries.
- Bruce Rosenstein, "USA Today" Lib., Arlington, Va.
Copyright 1994 Reed Business Information, Inc.
Marguerite Ellen, Editor & Publisher, Global Entrepreneurs Network News, Satellite Beach, FL
"Every entrepreneur knows newspaper publicity is life blood, but most have no clue how to get it, . . . Borden went straight to the source for this book . . ."
See all Editorial Reviews
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Citations
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8
books
cite this book:
- Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business, 2nd Edition by Terri Lonier on page 129, Back Matter, and Index
- Publicity and Public Relations by Dorothy I. Doty on page 197
- The Writer's Essential Desk Reference by Writer's Digest Books (Firm) on page 209